5 Ways to Be Your Business’ Best Asset

One of the major reasons businesses fail is their inability to anticipate and adapt to change. As the head of your organization, you set the tone for your business so a commitment to knowledge and learning will help you gain a competitive edge.

Here are 5 ways you can stay motivated and informed so you can be the best asset for your business:

1. Free yourself to work on your business not in it

Ask any successful entrepreneur and she’ll say a major key to her success is having a strong team that frees her from day-to-day business operations. A capable staff will give you the time to devote to big-picture thinking, proactive planning and strategic growth. Wondering where to start? Check out these tips for hiring your staff and choosing an accountant.

2. Leverage your social network as an info source

There are many workshops and social media training programs that can help you with your social media marketing. But social media can also be a fast and time-efficient info source for entrepreneurs. Connect with industry leaders, partners, customers and competitors to keep your finger on the pulse and let the information come to you.

3. Find a mentor

You’re responsible for the success or failure of your business, which can be empowering or overwhelming. A mentor can help you take a step back, offer a fresh perspective and help you feel less isolated. Explore if a mentoring relationship can benefit you.

4. Commit to learning

With business workshops, business webinars and other online learning options, education has never been more accessible. Massive Open Online Courses (MOOCs) offer access to thousands of courses for free and a recent study shows 72% of people who complete a MOOC see career benefits. Popular MOOC sites include Coursera or edX.

5. Attend industry or networking events

Connecting with others who share your interests can re-ignite your passion and inspire you to think big. What are other businesses doing in your industry? Are there new technologies on the horizon? Are others sharing your struggles? If the idea of networking sounds daunting, start by networking with a buddy. For events, check out our BC business events calendar or connect with your local chamber or women’s business network.

As a busy entrepreneur, you may think your own needs are low priority. But remember to invest in yourself. It will be one of your best business decisions.

What do you do to stay ahead of the curve?

Women's Enterprise Centre

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