September 2011

If you run your own business, chances are you’ve already made a foray into the wild and wacky world of Social Media Marketing. There are two main rules when it comes to social media:

  • Always provide value
  • It’s not about you

In this post, I want to share some best practices for maintaining your business’ Facebook page.

In business, when it comes to the proper fit, nowhere is it more important than in recruitment of new staff. Your hiring strategy is key to your company’s future growth. There is no better way to retain employees than to ensure their personal and work values fit in with the culture of your company. Learn about these five steps for a successful hiring process.

1. Start with the job description
Ensure that the job description is current and accurately reflects the requirements, skills, and knowledge required to complete the job at the highest possible level.

As a business owner, you may be comfortable, or prefer, making all the business decisions alone. However, there are endless benefits for having the extra brain power.

Creating the Dream Team
In choosing the people to include on your strategic team, keep in mind that diversity is the key to bringing new ideas to the table. A team of people with varied skills is the most beneficial. Obviously, the number of people included in the team will vary according to the size of the company. Choosing people who have a vested interest in your company’s success can go a long way toward creating a team with integrity and vision.

“Capital isn’t scarce, vision is.” ~ Sam Walton

Being successful in business depends on having a clear vision. Business leaders are responsible for having a clear vision and being able to express it to others – to your employees, investors, partners, suppliers, customers, and communities. Your business then becomes an opportunity for realizing and living your vision every day.

What is a vision?
A vision is about “why” we are in business, independent of “what” we do. People are much more interested in why we do something rather than what we do. Are you able to articulate in one clear sentence “why” you are in business?