January 2013

Would you like a little something that would help you stand out from your competitors? Something that gets you noticed? Something that just might give you a distinct edge? Something simple, different and easy to implement that costs just pennies?

That ‘something’ is right at your fingertips. A hand-written note! Here are 4 reasons ‘Why” handwritten notes are effective. In my next blog, I’ll have 5 simple ways on “How’ to use handwritten notes.

I have often been asked what I do and when I respond with “I brand companies,” I am usually greeted with blank expressions or a look of confusion. So, now I respond with “I help to personify a product, service, or even entire company.”

To understand why is this so important imagine a scenario where your product is the most recognized and purchases fly off the shelf. You are able to maintain profitable prices despite the efforts of competitors to undercut you and distributors are knocking at your doors to distribute. Your customers completely “get” your product and understand exactly what you want them to think about at. Well, that’s the power of branding!

Exploring new markets is a smart business strategy. There are many emerging international markets that may be very interested in buying your product or service. For example, BRICS economies (Brazil, Russia, India, China, and South Africa) are witnessing rapid growth of imported products. Selling to international markets also protects your business against the downturn in local economy while increasing your competitiveness.

Being a successful woman entrepreneur also means being successful with our money management. Sadly 5 out of 10 Canadians say they would be in financial difficulty if their pay was delayed by even a week. Being self-employed or in business for yourself usually means a regular bi-weekly paycheque is not something we can count on, so we must be prepared.

Here are 8 money tips for entrepreneurs:

Resolutions rarely last.

Here are the stats:
75% of resolutions last only a week.
14% last a year.

The top resolution is to lose weight. The second is to get better organized. Sound familiar?

So rather than New Year's resolutions that rarely work, let's talk about lasting change and good quality of life.
1) Begin with a clarity process. Get clear on how you want your life to look. Most of us don't know exactly.
2) Start with one category. Categories can include social life, finances, career, health, relationship, family and so on. Make space in your calendar so you're not rushed. Contemplate, get clear, write it down.