Author: Elena Ouliankina

In Part 1, I talked about your company’s marketplace positioning being a good starting point to brainstorming your business name. Now, let’s consider a few practical matters. 4. Legal structure This topic of legal business structures and their effect on business name registration and protection was covered in a recent Women’s Enterprise Centre blog post. […]

You have a great idea, enough cash to get started and the determination to make your venture a success. But what should you name your new company? Here are a few things to bear in mind when naming your new business. 1. Brand positioning What do you want the name to communicate about your products […]