Author: Helena Kaufman

In this last of our 3-part series on stories, let’s go ‘live.’ Effective business stories should be memorable and repeatable. How else to know than to test them out loud and with an audience? Stand and deliver to an audience in person or craft your stories for online platforms. Know that practice lends consistency to […]

B is for business and the basic set of stories that transform your personal story elements into ones relevant to your audience of clients, colleagues or community. If you’ve built your story as suggested in “A is for Accept” then you’ll now have a collection of experiences, accomplishments and lessons to help you take the […]

This is our first stop in the 3-part ABC starter to the use of “Story” in business I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is about influence, personal persuasion, selling a physical product, […]