Author: Women's Enterprise Center

“Like ” it or “Unlike” it…social media is now an important fact of your life. It can help you immensely if you employ the right tools. In a survey, Social Media Examiner found that “nearly all marketers (93%+) who’ve been employing social media marketing for one year or longer report it generates exposure for their […]

Laurel Douglas, CEO of Women’s Enterprise Centre and a director of Women’s Enterprise Organizations of Canada (WEOC), was part of the two-person Canadian delegation at the 2017 Women20 Summit in Berlin, Germany in late April. WEOC is Canada’s only national organization dedicated to supporting women entrepreneurs, and the authority on women’s entrepreneurship in Canada. Douglas […]

When crafting a message about your product or service, it can be difficult to approach it from your customer’s perspective. You might get stuck in the ‘features’ –  talking about yourself – rather than expressing the benefits of your product – the positive outcomes for your customer. This shift from talking about the features of […]

If you are planning to grow your company, now is the time to start exploring export opportunities in the European Union (EU). Recently the European Parliament gave its seal of approval of the Canada-EU Comprehensive Economic and Trade Agreement (CETA). As Canada’s second largest trading partner, EU offers immense openings to Canadian companies. From the […]

When you are starting a business it’s important to understand the different ways that businesses can be structured and the advantages and disadvantages of each structure to help you determine which one best meets your individual circumstances. The most common structures are sole proprietorships, partnerships and corporations. A sole proprietorship can be used when you […]

If you are a woman entrepreneur exploring your exporting options, now you can access unprecedented support to make connections with Fortune 500 companies in trade missions to the US. You may be eligible to receive funding for a portion of your travel expenses with the CanExport Grant. Make Connections: Join a Trade Mission Join the […]

Sales performance begins with having a great sales leader. You are the leader of your business whether you operate a one-person consulting firm, a retail store with several staff or a manufacturing business employing many people. The following 10 qualities have been identified again and again as essential to successful sales in any business. Have […]

In a world of quick-fix social media, writing a 150 or 300-word blog seems like a big exercise. So why blog? Because blogging is still one of the most powerful ways to get your business brand known online. Here are 6 key benefits of blogging for business: 1. SEO: If you do a weekly blog, […]

As an entrepreneur, you have probably started 2017 with a list of business resolutions. Think about last year. Did your 2016 resolutions make it past the first 3 months? This year, don’t make resolutions. Instead, set 3 realistic goals such as: Refining your marketing: Concentrate on your best potential customers and deliver a clear, consistent […]

Are you an early stage women entrepreneur? Yes! You know well how steep the learning curve is in the first few years of business. Knowledge gaps, lack of confidence, emotional roller coaster, work/life balance and the lack of a regular paycheck can prove to be very challenging. It is easy for a new entrepreneur to […]

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