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“Like ” it or “Unlike” it…social media is now an important fact of your life. It can help you immensely if you employ the right tools. In a survey, Social Media Examiner found that “nearly all marketers (93%+) who’ve been employing social media marketing for one year or longer report it generates exposure for their […]

Following up with clients and contacts is all about consistency. Entrepreneurs that make the initial effort to follow up do really well in the first few months and then gradually fizzle out. Here are some ideas to implement that will create a culture of consistent connections! 1. Spread out your follow up. Follow up throughout […]

In this last of our 3-part series on stories, let’s go ‘live.’ Effective business stories should be memorable and repeatable. How else to know than to test them out loud and with an audience? Stand and deliver to an audience in person or craft your stories for online platforms. Know that practice lends consistency to […]

“The major assignment is due on Monday, and, I won’t lie, it requires a lot of work.” Wide open eyes, deep silence, I could already hear my students’ heartbeats accelerate. 1. Panic This was happening during one of the classes I teach at a College. My students were panicking. The assignment was meant to stimulate […]

Facebook currently has 1.95 billion active users, including 1.28 billion daily users, and 1.15 billion on mobile devices. The platform represents an advertiser’s dream: highly trafficked and highly accessible, with a highly devoted user base. Gone are the days of casting your advertising net into the vast ocean of uninterested masses and pulling in your […]

Entrepreneurship can be taxing on our body and mind. Whether you are a start-up entrepreneur or a seasoned pro , we are juggling multiple priorities daily, which leaves most high-performers with depleting energy levels. Lack of energy is not just about being exhausted physically. It may also translate to mental lack of energy which may […]

B is for business and the basic set of stories that transform your personal story elements into ones relevant to your audience of clients, colleagues or community. If you’ve built your story as suggested in “A is for Accept” then you’ll now have a collection of experiences, accomplishments and lessons to help you take the […]

Your loan application has been denied – now what? Should you give up on your entrepreneurial dream or re-assess your strategy? As a Business Advisor, I’ve seen hundreds of loan applications. They can be denied for a variety of reasons, but there are some common mistakes applicants make. So if you’ve been denied a business […]

Laurel Douglas, CEO of Women’s Enterprise Centre and a director of Women’s Enterprise Organizations of Canada (WEOC), was part of the two-person Canadian delegation at the 2017 Women20 Summit in Berlin, Germany in late April. WEOC is Canada’s only national organization dedicated to supporting women entrepreneurs, and the authority on women’s entrepreneurship in Canada. Douglas […]

When I was in high school we learned to type business letters using standard form templates and mastering the art of carbon paper. Communication today is faster, more effective and sometimes trickier than spending the day crafting the perfect letter. After all, we often discover a mistake after clicking “send.” How can you get the […]