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When crafting a message about your product or service, it can be difficult to approach it from your customer’s perspective. You might get stuck in the ‘features’ –  talking about yourself – rather than expressing the benefits of your product – the positive outcomes for your customer. This shift from talking about the features of […]

On April 13, I joined some of the biggest names in gender diversity to speak to over 300 high school students from across SD23, including Catalyst Canada and the Minerva Foundation. So how did we all end up there? From one student, Caitlin Kingsmill, who attended the 2016 WE FOR SHE event in Vancouver and […]

Entrepreneurship is hard. Excuse me, not hard. It’s mind changing, life shifting, mood swinging, energy draining, hard. You’re out there, embracing risk to give life to a whole new business. Every day, you’re out there, pitching for opportunities. No matter how much of a great speaker you are, that’s a tough challenge. So, make your […]

As an entrepreneur, you’re at the front line of business. You have to make good decisions, be confident in your abilities and anticipate change. Business ownership is a mental game – do you possess the right mindset to succeed? Entrepreneurs are recognized for their skill sets and have long been studied for their adaptability and […]

This is our first stop in the 3-part ABC starter to the use of “Story” in business I’d like you to accept that stories work on all levels and that they help you ‘sell as you tell’. Whether the message you are working to get across is about influence, personal persuasion, selling a physical product, […]

Baseball cards, tea cozies, stamps—humans love to collect things. Even time pressed entrepreneurs may find the time to acquire a collection of antique dolls or ceramic frogs. Business cards, however are not simply for collection. After you leave that networking event, it is essential that you follow up. Otherwise all you’ve done is stuff your […]

Apr
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When two or more people come together to form a business relationship, the legal presumption is that a partnership has been created, absent of any documentation or agreement. While a Partnership Agreement is not a requirement to act as a partnership, it is an important document to have from the beginning in order to outline […]

If you are planning to grow your company, now is the time to start exploring export opportunities in the European Union (EU). Recently the European Parliament gave its seal of approval of the Canada-EU Comprehensive Economic and Trade Agreement (CETA). As Canada’s second largest trading partner, EU offers immense openings to Canadian companies. From the […]

Women’s Enterprise Centre is co-founder and member of the Women’s Enterprise Organizations of Canada (WEOC). In March 2017, WEOC Chair Sandra Altner shared the following response to the 2017 budget. As the Chair of Women’s Enterprise Organizations of Canada (WEOC), I would like to note the many aspects of the 2017 budget that address current […]

Supplier Diversity is a catchphrase many companies use to describe an aspect of their procurement policy…but what exactly does Supplier Diversity mean, and how can it help you to grow your business? In general, a supplier diversity program within a company encourages (or mandates) that company or organization to purchase a portion of their supplies […]