As a Keynote Speaker and Workshop Facilitator, I have spoken at many functions. The one thing I have consistently noted, especially in business conferences and sales organizations – almost without exception the top business/sales people are seated at or very close to the front, depending on their vision and the angle of the seats. Those […]

Imagine going into a networking event, dropping off your business cards on the table and then walking out. Who would do that? So why do that on Twitter? I see many businesses on Twitter posting what they have for sale and retweeting what other people have said but not actually engaging and then wondering why […]

The most successful marketing strategies begin with the customer in mind. You want to put yourself in her shoes so that you can feel what she is feeling; experience her thoughts including why she needs your product and service, and what might be standing in her way of making the purchase. So how do you […]

“Over 650,000 British Columbians are 65 or older, and the post-war baby boomer generation began to turn 65 in 2011. This vibrant group not only has a lot of purchasing power but also has the time to shop.” Age-friendly British Columbia. 65 is the new 45I live in White Rock. At 48, I am considered […]

Are you confused about how to make Twitter work for your business? Here are 4 tips to get you started: 1. Consciously grow your followers – Waiting for people to come to you is old school marketing. You need to go where people are, by searching for them through keywords, other followers, by location, even […]

Multiple streams of income, no matter how small or insignificant you think they may be, can culminate in a river of revenue! Let me share 5 income strategies I have used successfully. 1: Conduct a Live WorkshopYou know your stuff! Teaching a hands-on workshop or an introductory program is an effective way to not only […]

“If we did all the things we were capable of doing, we would literally astound ourselves.” — Thomas Edison Goals work when you follow proven techniques and stick with them. Establishing a good plan takes work at the front end, but the hard way is the easy way long term. Here are my secrets: 1. […]

Social Media Marketing is turning traditional marketing techniques on its head. In recent years, due to our ability to filter out advertising, we are moving into a friendlier, “getting to know you” version of marketing, as opposed to “just buy this.” Twitter is a great way to connect with your customers. To get the maximum […]

Giving a quality presentation is one of the most inexpensive and impactful ways to market your business and your expertise. You don’t have to be a professional speaker to do it well. The best presenters are those who convey a passion for their business in an honest, personal way. As a presenter, your goal is […]

If you run your own business, chances are you’ve already made a foray into the wild and wacky world of Social Media Marketing. There are two main rules when it comes to social media: Always provide value It’s not about you In this post, I want to share some best practices for maintaining your business’ […]

1 30 31 32 33 34 36