Blog

Somewhere along the line you may have learned to believe that, as a woman, if you raise your voice an octave, or become ‘cute’ that you will magically melt the person in front of you and get what you want from them.  This might work at home and with your friends, but if this style […]

Who are your number one customers? I’m talking about the fans. Those customers you love and they love you. These are the customers you want to clone and if you could, you’d have your laboratory up in running in a nano second. When you take a really good look at these fans, are they just […]

One of the key tests of leadership is the handling of challenges and difficulties within the organization. Periods of turmoil raise the personal stress level and anxiety of all members. Particularly in periods of uncertainty, where there is a vacuum of leadership, followers will create their own story as a way of creating certainty. Too […]

It’s not always easy to recognize where and when changes are needed in our lives. We often don’t realize it because things change slowly and we adapt unknowingly. It begins with something small happening and because we are willing to be flexible, we adjust, adapt and continue on. As time passes by we’ve adjusted so […]

An extension to good customer service is the effective use of the phone. With email, texting and other electronic means of communication, it’s a tool than many business entrepreneurs overlook. Every time you make a customer service PHONE call you set yourself up for more sales and future business. Here are 7 tips and techniques […]

Even more than ever, especially in these economic times, connections and relationships are so important. No amount of cold calling, sales promotions, or advertising will equal the amount of business you will get from someone who knows you, trusts you and will recommend you to their customers. It’s relationships that will get us through any […]

The practice of selling an extra service or product to your current customer base is what cross-selling is all about.  Unfortunately, cross-selling is often associated with aggressive sales tactics. Who hasn’t been bombarded with communications trying to get you to buy more products or services? The result is that many small businesses don’t cross-sell, because […]

Ask Mary Kay Ash or Oprah Winfrey. Or how about Meg Whitman, former CEO of eBay? Successful women know the importance of having a mentor. Choosing a mentor is one of the most important decisions you can make as an entrepreneur and business woman. A mentor should be . . . ► an expert within […]

In the middle of the day, when we’re just trying to get things done and keep our customers happy and our business running smoothly, it’s hard to remember to tweet or post a Facebook status update. However, it’s important to remember that social media is a valid and valuable part of your overall marketing plan. […]

Many of us at one time or another, have had to step up and make that presentation to our clients, our prospects or colleagues. I know, you’d rather be six feet under than stand at the front of the room! Well, take heart – it’s not as bad as you think! Here are three simple […]