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Few businesses are lucky to be so unique that media naturally gravitate to them on a regular basis. For the rest of us, it requires a bit more knowledge and skill to practice good media relations. The CNW Group recently hosted a panel in Toronto with three online experts. They provided some valuable tips on […]

Human resources is part of the larger business strategy in a small business. Recruitment and employee training has to fit in with the business culture. There are several points to consider while deciding on the HR strategy for your business. 1. RecruitmentKnow what you are hiring for. Use lots of behavioural interviewing questions – otherwise […]

As an entrepreneur, do you ever feel that “Greening your business” is something additional to your core business strategy? Do you regard it as an extra added cost? Think again. Sustainability is good business sense and is an excellent return on investment. It is economically beneficial, creates a loyal customer base, builds a strong brand […]

Strategic alliances can lead to business growth when business owners rally to achieve a mutually beneficial outcome.  One recent tourism industry success story is of sixteen operators downtown Nanaimo that came together under the banner of the Painted Turtle Guesthouse’s ‘Stay & Save’ program to increase overall visitor numbers, increase local visitor spending, and increase […]

Word of mouth marketing is a true grass roots and organic form of marketing, based on our natural desire to share our experiences with family, friends, and colleagues. If we have a great experience we are proud to share the information and promote that business to an average of 9 people. Do you know how […]

Music is one of the truly universal things that make people feel good all over the world. It also sells – ideas, services, products. The value of music to business owners is obvious and, in some cases, integral to their success. Imagine a dance club or an aerobics program without music. In restaurants, music helps […]

Have you noticed how many vehicles have vinyl letters on their rear window or bumper? For small businesses, this has been a great way for them to get exposure wherever they go. For as low as $50, your website address can become a moving billboard. It’s funny when you see beat-up vans or trucks with […]

Fact: Networking is essential to the growth of our business. OK, we agree with this fact but how do we connect with the ‘right’ people? Since many decision makers rarely attend local networking events, how do we build rapport with them if they’re not there? You can keep attending the many events around town, sampling […]

For small business owners, there are always so many overhead costs that the advertising budget ends up getting the least amount of attention. But it is important to realize that building up brand awareness through advertising is an ongoing process. It does not have to be costly such as buying spots in newspapers or on […]

If you have ever been asked to speak in front of a group, you likely know the fear that experience can bring on.  Whether public speaking or making a presentation, you want to craft a meaningful message and deliver it to create results for your audience. Here are some strategies and tips for a powerful […]