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Even more than ever, especially in these economic times, connections and relationships are so important. No amount of cold calling, sales promotions, or advertising will equal the amount of business you will get from someone who knows you, trusts you and will recommend you to their customers. It’s relationships that will get us through any […]

The practice of selling an extra service or product to your current customer base is what cross-selling is all about.  Unfortunately, cross-selling is often associated with aggressive sales tactics. Who hasn’t been bombarded with communications trying to get you to buy more products or services? The result is that many small businesses don’t cross-sell, because […]

Ask Mary Kay Ash or Oprah Winfrey. Or how about Meg Whitman, former CEO of eBay? Successful women know the importance of having a mentor. Choosing a mentor is one of the most important decisions you can make as an entrepreneur and business woman. A mentor should be . . . ► an expert within […]

In the middle of the day, when we’re just trying to get things done and keep our customers happy and our business running smoothly, it’s hard to remember to tweet or post a Facebook status update. However, it’s important to remember that social media is a valid and valuable part of your overall marketing plan. […]

Many of us at one time or another, have had to step up and make that presentation to our clients, our prospects or colleagues. I know, you’d rather be six feet under than stand at the front of the room! Well, take heart – it’s not as bad as you think! Here are three simple […]

The holiday season is upon us, so we’re making our lists, checking them twice, and then getting online with Google to find our shopping destinations. If your potential customers are also going online to figure out where to find the perfect gift, making sure they see your website is crucial to your sales. This simple […]

If you think about the flow of information in your office – emails, phone messages, documents, etc.  it really is like a circulatory system for your business. A steady stream of communication at a continuous pace, physically, visually and verbally is the main artery for your operation and will lead to a healthy business. But […]

As an entrepreneur, you’re probably aware that being part of social media is no longer a choice, but a necessity. So, before you jump in, it’s important to figure out which is the best social media outlet for you to reach your target market. Most people probably feel like they need to be on multiple […]

The holiday season is an especially fun time to be part of a women’s clothing store; both the clothing and the accessories magically transform from ordinary, to extra special during this season. As a store owner, you need to make the holiday shopping season fun and easy for your customers. With some simple preparation you […]

Women’s Enterprise Centre is the go-to place for women entrepreneurs all over BC, providing business advice, loans, training, resources, and mentors to help women start, purchase or grow a small business. Every month we answer thousands of phone calls and emails from women in every stage of business; we listen to their challenges, questions, issues […]

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