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What is the most important part of your presentation? The topic? The impact? The takeaways? All three are important, but none of the above will result in an effective presentation without an engaged audience. My rule is that “It’s never about you, it’s all about your audience.” The number one way to ensure success of […]

In Part 1, I talked about your company’s marketplace positioning being a good starting point to brainstorming your business name. Now, let’s consider a few practical matters. 4. Legal structure This topic of legal business structures and their effect on business name registration and protection was covered in a recent Women’s Enterprise Centre blog post. […]

You have a great idea, enough cash to get started and the determination to make your venture a success. But what should you name your new company? Here are a few things to bear in mind when naming your new business. 1. Brand positioning What do you want the name to communicate about your products […]

Last month I stepped away from my desk for a short time, leaving my phone in plain sight. During my brief absence, someone stopped into the office to ask for directions and left with my phone. It took a while for me to notice it was gone, but when I did, panic set in. After […]

In my last blog, I discussed how to protect your family and business with life insurance. Here are two more ideas for you to build a strong safety net. Idea #2 Protect yourself with Disability and Critical Illness insurance Disability Insurance (DI) and Critical Illness insurance (CI) are complementary types of coverage, and are often […]

An entrepreneur’s optimism is a key factor in her success. And yet, that same optimism can sometimes lead business owners to gloss over the troubling “What if…?” questions. Despite our attempts to control our destiny, life happens. The difference between a successful, long term business owner and financial ruin may just come down to having […]

“Like ” it or “Unlike” it…social media is now an important fact of your life. It can help you immensely if you employ the right tools. In a survey, Social Media Examiner found that “nearly all marketers (93%+) who’ve been employing social media marketing for one year or longer report it generates exposure for their […]

Following up with clients and contacts is all about consistency. Entrepreneurs that make the initial effort to follow up do really well in the first few months and then gradually fizzle out. Here are some ideas to implement that will create a culture of consistent connections! 1. Spread out your follow up. Follow up throughout […]

In this last of our 3-part series on stories, let’s go ‘live.’ Effective business stories should be memorable and repeatable. How else to know than to test them out loud and with an audience? Stand and deliver to an audience in person or craft your stories for online platforms. Know that practice lends consistency to […]

“The major assignment is due on Monday, and, I won’t lie, it requires a lot of work.” Wide open eyes, deep silence, I could already hear my students’ heartbeats accelerate. 1. Panic This was happening during one of the classes I teach at a College. My students were panicking. The assignment was meant to stimulate […]