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I recently had a client who wanted his website copy to sound less corporate. In my first draft, I used a story to illustrate his methods. It was still very corporate because his business is finance, but I also knew he wouldn’t want ‘nurturey’ (his term for how women do business). A draft later he […]

When you are starting a business it’s important to understand the different ways that businesses can be structured and the advantages and disadvantages of each structure to help you determine which one best meets your individual circumstances. The most common structures are sole proprietorships, partnerships and corporations. A sole proprietorship can be used when you […]

Every business has digital marketing of some kind these days, and behind it is a lot of creative talent. These are the web designers, writers, graphic designers, photographers, videographers, illustrators, and musicians who can make your business communications look and sound great. But if it’s your first go around, it’s a mystery how they work. […]

If you are a woman entrepreneur exploring your exporting options, now you can access unprecedented support to make connections with Fortune 500 companies in trade missions to the US. You may be eligible to receive funding for a portion of your travel expenses with the CanExport Grant. Make Connections: Join a Trade Mission Join the […]

When you just start building your business brand, you are never sure if anyone is even noticing you. Then one day, you open your email … “Dear Cathy, we’ve never met but twice during this morning I was given your name as someone I had to talk to. My friend saw you speak at an […]

Sales performance begins with having a great sales leader. You are the leader of your business whether you operate a one-person consulting firm, a retail store with several staff or a manufacturing business employing many people. The following 10 qualities have been identified again and again as essential to successful sales in any business. Have […]

Problem solving is a key skill that can make a huge difference to your business. Whether resolving a problem between you and your client, you and your employees, or you and your union, three things need to exist: 1.Shared goals: The thing about shared goals is that you have to walk the talk. In good […]

In a world of quick-fix social media, writing a 150 or 300-word blog seems like a big exercise. So why blog? Because blogging is still one of the most powerful ways to get your business brand known online. Here are 6 key benefits of blogging for business: 1. SEO: If you do a weekly blog, […]

Stress management is the final area that contributes to emotional intelligence. This is about how well we cope with change, the unfamiliar, and our daily challenges. Here, we examine how well we manage stress.  These competencies make up the general area of Emotional Intelligence Flexibility Stress Tolerance Optimism Let’s finish examining the third competency under […]

As an entrepreneur, you have probably started 2017 with a list of business resolutions. Think about last year. Did your 2016 resolutions make it past the first 3 months? This year, don’t make resolutions. Instead, set 3 realistic goals such as: Refining your marketing: Concentrate on your best potential customers and deliver a clear, consistent […]