Blog

Facebook currently has 1.95 billion active users, including 1.28 billion daily users, and 1.15 billion on mobile devices. The platform represents an advertiser’s dream: highly trafficked and highly accessible, with a highly devoted user base. Gone are the days of casting your advertising net into the vast ocean of uninterested masses and pulling in your […]

Entrepreneurship can be taxing on our body and mind. Whether you are a start-up entrepreneur or a seasoned pro , we are juggling multiple priorities daily, which leaves most high-performers with depleting energy levels. Lack of energy is not just about being exhausted physically. It may also translate to mental lack of energy which may […]

B is for business and the basic set of stories that transform your personal story elements into ones relevant to your audience of clients, colleagues or community. If you’ve built your story as suggested in “A is for Accept” then you’ll now have a collection of experiences, accomplishments and lessons to help you take the […]

Your loan application has been denied – now what? Should you give up on your entrepreneurial dream or re-assess your strategy? As a Business Advisor, I’ve seen hundreds of loan applications. They can be denied for a variety of reasons, but there are some common mistakes applicants make. So if you’ve been denied a business […]

Laurel Douglas, CEO of Women’s Enterprise Centre and a director of Women’s Enterprise Organizations of Canada (WEOC), was part of the two-person Canadian delegation at the 2017 Women20 Summit in Berlin, Germany in late April. WEOC is Canada’s only national organization dedicated to supporting women entrepreneurs, and the authority on women’s entrepreneurship in Canada. Douglas […]

When I was in high school we learned to type business letters using standard form templates and mastering the art of carbon paper. Communication today is faster, more effective and sometimes trickier than spending the day crafting the perfect letter. After all, we often discover a mistake after clicking “send.” How can you get the […]

When crafting a message about your product or service, it can be difficult to approach it from your customer’s perspective. You might get stuck in the ‘features’ –  talking about yourself – rather than expressing the benefits of your product – the positive outcomes for your customer. This shift from talking about the features of […]

On April 13, I joined some of the biggest names in gender diversity to speak to over 300 high school students from across SD23, including Catalyst Canada and the Minerva Foundation. So how did we all end up there? From one student, Caitlin Kingsmill, who attended the 2016 WE FOR SHE event in Vancouver and […]

Entrepreneurship is hard. Excuse me, not hard. It’s mind changing, life shifting, mood swinging, energy draining, hard. You’re out there, embracing risk to give life to a whole new business. Every day, you’re out there, pitching for opportunities. No matter how much of a great speaker you are, that’s a tough challenge. So, make your […]

As an entrepreneur, you’re at the front line of business. You have to make good decisions, be confident in your abilities and anticipate change. Business ownership is a mental game – do you possess the right mindset to succeed? Entrepreneurs are recognized for their skill sets and have long been studied for their adaptability and […]

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