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You don’t have to be a programmer or pay thousands of dollars in order to take advantage of online marketing tools. Even if you do contract out things like website development, it’s important to have a basic understanding of online marketing so that you can develop the right marketing strategy and make the most effective use of the tools available. Here are a few resources that can help along the way.

Imagine your business is fully functional, humming along on its own steam. You are aware of every aspect, nook, and cranny of your business. You have happy customers, happy staff, and a healthy cash flow. The work is delegated to the correct skill sets completed on time and within budget. Your day is jam-packed with overseeing the entire operation business growth. Is this a dream? A system-dependent business can make this a reality.

System-dependent business:

Recently I heard a great tip about when to apply for a business loan from one of our service partners, who was presenting to a group of people considering self-employment: It’s easier to apply for financing either before you start your business, or after you’ve been operating for 3-4 years. Here are some reasons why.

Equity: Before you start your business, you’ve probably been saving up money to invest in your business. Lenders will be happy to see that this money is there, because it shows that you believe enough in your business to risk your own hard-earned savings.

A business is an entity that needs to be created, built and led in order for it to be successful over the long term. Get on the road to planned business growth by mastering these five strategies.

Learn to think like a salesperson
Develop your sales muscle and learn to think like a salesperson. The function of selling is to identify people’s unique needs and help them achieve their desires. You are the provider of the solution they are seeking; your role is to facilitate the buying process.

We know how important having a website is to our business. That’s why we invest time, energy and resources into its design and launch.

But once it’s live, and the initial excitement fades, our website is all too easy to ignore. We get caught up in the day to day running of our business or seduced by more “exciting” marketing platforms, such as Twitter or Facebook. And so our website sits, its content unchanged and unloved.

Your website content deserves your time and attention, not just once but regularly. Here are just a few reasons why your website content matters:

Thinking about growth? Getting into the supply chain of big corporations can boost your business. Getting certified as a Woman Business Owner (WBE) is the first step in the process of connecting you to new supply chains.

The annual Women Business Enterprise National Council (WBENC) Conference and Business Fair provides an opportunity to access companies that are looking to purchase from diverse suppliers. In 2014, the conference is taking place in June in Philadelphia, PA.