By admin|February 14, 2013|Category: Operations

It is indeed surprising the amount of paper which is still being generated and consumed in this technically savvy period. According to a report, the average Canadian uses the paper equivalent of almost five 40-foot (12-metre) trees a year.

Creating a paperless office environment is cost effective and environmentally responsible.

By admin|February 6, 2013|Category: Marketing

My last blog On That Note . . . Part One shared the “Why’ handwritten notes are effective even in today’s digital world of communication. This blog will share 5 simple ways on “How” to use a handwritten note.

5 Simple Ways to Use Notes

Thanks! If you really want to create an impression, send a thank you card after you close a sale.
Here’s another tip. How many times have you received a thank you note just because you made an inquiry or asked for a quote? Right - NEVER! Send a personal note to say thank you when a prospective client does just that.

By admin|January 30, 2013|Category: Business Growth

Would you like a little something that would help you stand out from your competitors? Something that gets you noticed? Something that just might give you a distinct edge? Something simple, different and easy to implement that costs just pennies?

That ‘something’ is right at your fingertips. A hand-written note! Here are 4 reasons ‘Why” handwritten notes are effective. In my next blog, I’ll have 5 simple ways on “How’ to use handwritten notes.

By admin|January 23, 2013|Category: Marketing

I have often been asked what I do and when I respond with “I brand companies,” I am usually greeted with blank expressions or a look of confusion. So, now I respond with “I help to personify a product, service, or even entire company.”

To understand why is this so important imagine a scenario where your product is the most recognized and purchases fly off the shelf. You are able to maintain profitable prices despite the efforts of competitors to undercut you and distributors are knocking at your doors to distribute. Your customers completely “get” your product and understand exactly what you want them to think about at. Well, that’s the power of branding!

By admin|January 14, 2013|Category: International Trade

Exploring new markets is a smart business strategy. There are many emerging international markets that may be very interested in buying your product or service. For example, BRICS economies (Brazil, Russia, India, China, and South Africa) are witnessing rapid growth of imported products. Selling to international markets also protects your business against the downturn in local economy while increasing your competitiveness.

By admin|January 9, 2013|Category: Operations

Being a successful woman entrepreneur also means being successful with our money management. Sadly 5 out of 10 Canadians say they would be in financial difficulty if their pay was delayed by even a week. Being self-employed or in business for yourself usually means a regular bi-weekly paycheque is not something we can count on, so we must be prepared.

Here are 8 money tips for entrepreneurs: