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We know how important having a website is to our business. That’s why we invest time, energy and resources into its design and launch.

But once it’s live, and the initial excitement fades, our website is all too easy to ignore. We get caught up in the day to day running of our business or seduced by more “exciting” marketing platforms, such as Twitter or Facebook. And so our website sits, its content unchanged and unloved.

Your website content deserves your time and attention, not just once but regularly. Here are just a few reasons why your website content matters:

Thinking about growth? Getting into the supply chain of big corporations can boost your business. Getting certified as a Woman Business Owner (WBE) is the first step in the process of connecting you to new supply chains.

The annual Women Business Enterprise National Council (WBENC) Conference and Business Fair provides an opportunity to access companies that are looking to purchase from diverse suppliers. In 2014, the conference is taking place in June in Philadelphia, PA.

If you haven’t got one – you need to get one!

Many of us are working on contracts, holding part time jobs, starting our own business or finding ways to add value to our present workplace. It is essential to know how to build our business and market ourselves and our skills.

One way to do this is through networking.
 
Why Network?

The paperless work environment has changed the business landscape forever. An electronic filing system can not only save on office expenses by reducing your cost on furniture but also make your business processes more competitive. It is also more secure as you can back up all your files. Below are a few tips to create an efficient electronic filing system.

Step 1: Have a plan
Visualize how you want to structure your digital folders. Create a plan and follow it.

Step 2: Categorize folders by topic
Organize all your folders by topic. A few examples are banking, marketing, and travel. The file name provides a snapshot to find information quickly by scanning for a name, by date or other significant indicators.

The practice of Public Relations is ever-changing. With the rise of more tools comes more possibility for getting your company out there. If you plan out your PR efforts with a strategy, you’re more likely to be set up for success than fly by the seat of your pants.

Every strategy needs a goal, a target you are aiming for. Make it specific. Social media fans? Exceeding last quarter’s sales by a percentage? Getting a feature in a specific publication without paying for it? The goal will determine what PR tools will help you reach it.

A quality first impression can make the difference between being a successful business person and being business person who isn’t in business for too long. It isn’t fair that people form an instant impression of us before taking the time to get to know us – but it is what humans do. People do it to us and we do it to others.

If you have a potential new client and need to make a grand first impression, here are steps you can take:

Look professional