By admin|September 12, 2013|Category: Technology

In today’s competitive business world, it’s essential for entrepreneurs to use more technology and to learn to use it better.

Technology can not only boost sales, increase productivity and improve management control but also provide an essential platform for business innovation of all kinds, including the development of new products and services.

Yet, Canadian businesses invest just 60% per employee in this area compared with their U.S. peers. The good news is that it has never been easier for smaller businesses to make the most of technology.

By admin|September 5, 2013|Category: Business Growth

I have learned in my two years of attending the WEConnect/Women’s Business Enterprise National Council (WBENC) conference that it’s easy to spot those who have done a lot of networking and handshaking and those who have not.

There is always the lure of landing that big contract with that big corporation that will propel your business to another level. However, these opportunities evolve from networking and building relationships.

By admin|August 28, 2013|Category: Social Media

I hear from small businesses that they don't have time to engage on social media. Many executives of large companies don't participate at all, leaving social interactions to junior staff in their marketing department, often citing lack of time or know-how as main reasons for their avoidance.

However, it's important for leaders to take part in social media, whether you own a small business or run a large corporation.

Here are some of my favourite social media tools that help me save time.

By admin|August 21, 2013|Category: Marketing

Several shifts have been happening in the field of public relations in the last decade, which are so apparent now that there is no excuse not to know or accept what is being done differently.

The first is with the decrease in content length. Gone are the days of 5-10 page news releases. Avoid the release format altogether whenever possible, and if you must do a news release, ensure it is no longer than one page. Post it online and send the link to the release instead, or include it at the end of a short e-mail pitch.

By admin|August 14, 2013|Category: Operations

If you are struggling to organize your documents, explore colour code to streamline your office filing system. We recognize objects more quickly when they are associated with colour. Below are a few suggestions on how to use different types of colour code systems:

Colour by letter – Alphabetical Filing System

This is the most commonly used filing system. The main reason is the familiarity and comfort level. We all know our ABC’s. The most common files sorted alphabetically are by client, surname or business. Medical files use this method extensively.

Colour by number – Numeric Filing System

By admin|August 7, 2013|Category: Selling

Following up with clients and contacts is all about consistency. Entrepreneurs that make the initial effort to follow up do really well in the first few months and then gradually fizzle out. Here are some ideas to implement that will create a culture of consistent connections!

1. Spread out your follow up. Follow up throughout the year with phone conversations, email, newsletters, and greeting cards.

2. Create a plan and stick to it. Don’t change your pattern. Your clients will begin to plan on hearing from you and will make time to see you.

3. Schedule the next meeting before leaving the current one.