By admin|August 21, 2013|Category: Marketing

Several shifts have been happening in the field of public relations in the last decade, which are so apparent now that there is no excuse not to know or accept what is being done differently.

The first is with the decrease in content length. Gone are the days of 5-10 page news releases. Avoid the release format altogether whenever possible, and if you must do a news release, ensure it is no longer than one page. Post it online and send the link to the release instead, or include it at the end of a short e-mail pitch.

By admin|August 14, 2013|Category: Operations

If you are struggling to organize your documents, explore colour code to streamline your office filing system. We recognize objects more quickly when they are associated with colour. Below are a few suggestions on how to use different types of colour code systems:

Colour by letter – Alphabetical Filing System

This is the most commonly used filing system. The main reason is the familiarity and comfort level. We all know our ABC’s. The most common files sorted alphabetically are by client, surname or business. Medical files use this method extensively.

Colour by number – Numeric Filing System

By admin|August 7, 2013|Category: Selling

Following up with clients and contacts is all about consistency. Entrepreneurs that make the initial effort to follow up do really well in the first few months and then gradually fizzle out. Here are some ideas to implement that will create a culture of consistent connections!

1. Spread out your follow up. Follow up throughout the year with phone conversations, email, newsletters, and greeting cards.

2. Create a plan and stick to it. Don’t change your pattern. Your clients will begin to plan on hearing from you and will make time to see you.

3. Schedule the next meeting before leaving the current one.

By admin|July 31, 2013|Category: Marketing

Writing a media pitch can be really easy. If you can write an email, you can write a media pitch and introduce a reporter or editor to you, your company, products or services.

Before you start writing media pitch, ask yourself:

By admin|July 24, 2013|Category: Marketing

Have you heard the term 2.0, or even 3.0? This number refers to a new version, or changes in the way something (originally the World Wide Web) is made and used. In terms of marketing, I would say that the power has shifted to consumers. As a result, I believe that more companies will be referring to what used to be “Marketing” as Public Relations (PR).

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value to customers, clients, and partners. It is simply putting a product or service ‘out to market.’

By admin|July 17, 2013|Category: Technology

Here is a business technology travel checklist to keep you connected on the road: