Category: Business Planning

You have a great idea, enough cash to get started and the determination to make your venture a success. But what should you name your new company? Here are a few things to bear in mind when naming your new business. 1. Brand positioning What do you want the name to communicate about your products […]

“The major assignment is due on Monday, and, I won’t lie, it requires a lot of work.” Wide open eyes, deep silence, I could already hear my students’ heartbeats accelerate. 1. Panic This was happening during one of the classes I teach at a College. My students were panicking. The assignment was meant to stimulate […]

You’ve decided entrepreneurship is the path for you. Now what? Successful start-ups don’t just happen, and it’s time to lay the foundation for your new enterprise. Too many budding entrepreneurs are seduced by stories of million dollar businesses sketched on the back of cocktail napkins, or mistakenly worry that they must “wear all the hats,” […]

Small business ownership, creating your own job, becoming an entrepreneur—no matter how you say it, controlling your own success is very popular and very tempting. Yet, is this the right path for you? Are you ready for entrepreneurship and all it includes? Find out by honestly answering these questions. Do I have a great idea […]

If you’re like many creative types, you have a ton of ideas sprouting like seeds inside your head and new ones burst out on a daily basis. One of the first steps to creating a business is to get those ideas out of your head and down on paper. Writing ideas down makes them more […]