Category: Marketing

Whether you’re pitching to a small group or delivering a presentation to a large audience, public speaking is an important business skill. While there are many steps to delivering an effective presentation, always begin with the fundamentals: Public Speaking A-B-Cs A. AUDIENCE – Who are you speaking to? When preparing a presentation, don’t concern yourself […]

One of the marketing strategies that saves you time and money is to build your team of marketing champions to do the selling for you. Champions are an educated, unpaid marketing force that screen potential prospects and introduce them to you. They will qualify the right prospects, and screen out those that won’t fit your […]

What makes you different and memorable? What makes people want to do business with you? Your hook is what will make you stand up and stand out from all the others. Your hook is all about: – Being memorable– Being valuable– Being unique What makes you unique? List the qualities that you feel encompass one […]

You truly enjoy your business! Your clients are happy and appreciate your commitment to quality of your products or service. Your website is up and running…yet for some reason, you aren’t attracting (and keeping) as many clients as you would like. Why? You may be missing one of these essential “B’s” in your business. “B” […]

We all know we need to connect but how do we connect with the ‘right’ people? You can have a great time at a networking but is it “thought”ful networking. Here are 5 tips to make the most of your networking experience. Make Realistic Goals: The best way to actually follow through with your goals […]

It’s not about what you know or who you know. If you want to grow your business, it’s all about who knows you. Your formula for success includes targeting markets that have means and a need for your solution, and educating them on the fact that you have a solution for the problem they are […]

The task of updating your website can be intimidating. Many business owners think they need to defer any changes or updates to web developers. The truth is there are simple things you can do to update your website and make it an enjoyable place for your customers to visit. Here are six steps you can […]


There’s nothing more exciting than launching your new website. You want it to reach far and wide (the SEO part), but far doesn’t matter if no one sticks around to read it. Writing is hard but nothing will help you understand yourself and your business better. Here’s five tips to ensure that your prospective clients […]

Since I participate in quite a few trade shows, I want to share some tips that that can help you in having a more engaging trade show. 1. First of all, SMILE SMILE SMILE!!! 2. Stand straight and have an air of confidence, not arrogance. Don’t stand guard at your booth with your arms folded […]

You don’t have to be a programmer or pay thousands of dollars in order to take advantage of online marketing tools. Even if you do contract out things like website development, it’s important to have a basic understanding of online marketing so that you can develop the right marketing strategy and make the most effective […]