Category: Marketing

We know how important having a website is to our business. That’s why we invest time, energy and resources into its design and launch. But once it’s live, and the initial excitement fades, our website is all too easy to ignore. We get caught up in the day to day running of our business or […]

If you haven’t got one – you need to get one! Many of us are working on contracts, holding part time jobs, starting our own business or finding ways to add value to our present workplace. It is essential to know how to build our business and market ourselves and our skills. One way to […]

The practice of Public Relations is ever-changing. With the rise of more tools comes more possibility for getting your company out there. If you plan out your PR efforts with a strategy, you’re more likely to be set up for success than fly by the seat of your pants. Every strategy needs a goal, a […]

A quality first impression can make the difference between being a successful business person and being business person who isn’t in business for too long. It isn’t fair that people form an instant impression of us before taking the time to get to know us – but it is what humans do. People do it […]

Here are seven small low-to-no cost projects that you can do while everyone is only now gearing up for the new year! Each project will generate a measurable ROI for you in 2014. 1. Update your website’s “About Us” page. Change the graphics to fresher, newer images; add a new profile picture to let visitors […]

1. Understand what business you are really in Knowing what business are you actually in, is a crucial part of your marketing strategy. Being an exceptional technician at what you sell (products or services) will not guarantee success. But knowing how to articulate why your market should care about what you sell, will. Now imagine […]

Several shifts have been happening in the field of public relations in the last decade, which are so apparent now that there is no excuse not to know or accept what is being done differently. The first is with the decrease in content length. Gone are the days of 5-10 page news releases. Avoid the […]

Writing a media pitch can be really easy. If you can write an email, you can write a media pitch and introduce a reporter or editor to you, your company, products or services. Before you start writing media pitch, ask yourself: What’s your company and what product or service do you offer? What makes your […]

Have you heard the term 2.0, or even 3.0? This number refers to a new version, or changes in the way something (originally the World Wide Web) is made and used. In terms of marketing, I would say that the power has shifted to consumers. As a result, I believe that more companies will be […]

My last blog Coffee is Good For Business! shared 3 benefits of scheduling coffee meetings each week. Here are 5 Points to keep your coffee meetings casual but controllable. Purpose – before you make that invite, determine why you want to have coffee with that person. Is it just to reconnect? Are they a potential […]