Category: Marketing

Retail is all about your unique brand. Once you have decided on a concept, completed your business plan, signed your lease, and placed orders for stock to fill your store, the actual day-to-day running of the business can seem like a blur. Taking time to regularly re-visit your brand will keep you focused and increase […]

Getting involved in the community can be a win-win situation in business. You showcase your business as being “socially aware” and you feel good about it. The most important thing for a business to remember is that most customers buy from people they know, like and trust. Creating a “community” and interacting with that community […]

Word of mouth marketing is a true grass roots and organic form of marketing, based on our natural desire to share our experiences with family, friends, and colleagues. If we have a great experience we are proud to share the information and promote that business to an average of 9 people. Do you know how […]

Fact: Networking is essential to the growth of our business. OK, we agree with this fact but how do we connect with the ‘right’ people? Since many decision makers rarely attend local networking events, how do we build rapport with them if they’re not there? You can keep attending the many events around town, sampling […]

For small business owners, there are always so many overhead costs that the advertising budget ends up getting the least amount of attention. But it is important to realize that building up brand awareness through advertising is an ongoing process. It does not have to be costly such as buying spots in newspapers or on […]

Even more than ever, especially in these economic times, connections and relationships are so important. No amount of cold calling, sales promotions, or advertising will equal the amount of business you will get from someone who knows you, trusts you and will recommend you to their customers. It’s relationships that will get us through any […]

The holiday season is upon us, so we’re making our lists, checking them twice, and then getting online with Google to find our shopping destinations. If your potential customers are also going online to figure out where to find the perfect gift, making sure they see your website is crucial to your sales. This simple […]

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