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You’ve got a good lead but you’re not sure your call will be welcome. You’ve decided to sort your files, put on a pot of coffee or worst yet, clean the bathroom just to put off calling. Yup! You’ve got Call Reluctance and it’s a common affliction. Over 80% of sales people report the experience […]

What is the most important part of your presentation? The topic? The impact? The takeaways? All three are important, but none of the above will result in an effective presentation without an engaged audience. My rule is that “It’s never about you, it’s all about your audience.” The number one way to ensure success of […]