Coffee is Good for Business!

I’ve always made a point of scheduling a coffee ‘meeting’ at least twice a week. One is with someone new that I’ve just met and the other is usually a colleague that I haven’t seen for a while. I’ve made it part of my weekly routine and business plan.

When I was working with my mentoring client and discussing how coffee can be good for business, she was not convinced that having coffee meetings with her colleagues was a good idea. “It takes too much time out of my day.” and “It’s faster just to call them on the phone.” “Emails are more efficient.” she said. Efficient for who?

Business is built on connections and relationships – not texts, emails or a phone call. Inviting someone to coffee can create new opportunities and the benefits can outweigh the ‘extra time’ it will take out of your day.

Here are 3 great reasons why a coffee meeting is good for business:

1. Equal Footing– There are many very successful business people that work out of their home. Meeting in a coffee house can create a more relaxed environment and allow your guest to relax and be a little bit more open in their conversation with you.

2. Insight- Having coffee adds a ‘social’ component to your meeting so that you get a chance for a bit of small talk while you’re waiting in line or getting settled at the table. It’s all about relationship building not selling. With someone new, you’ll want to get to know them and get a better understanding of who they are. With someone you know, get updated. Connect!

3. Quality Time – in comparison with attending a networking event, a coffee meeting can be much more effective when you are focused on the person you are with and not distracted by having only 20 seconds to introduce yourself, thinking of what you are going to say instead of listening to the other.

Coffee, whether it’s decaf, instant or ‘fully leaded’ – it is good for business.

Now go get Connected!

Cathy Kuzel

An award-winning Leader, Entrepreneur and Business Development Strategist, Cathy Kuzel teaches entrepreneurs how to let go of limiting beliefs and “Stand Up & Stand Out” to have the business success they dream of. Cathy is recognized across Canada for her expertise on “All Things Small Biz”. Named one of the Top Ten Mentors in Canada, Women of Worth Leader of the Year, the Founder of The Connected Woman Association, Author of “Are You a Collector or a Connector?”; “I’m on the Phone!”; and the internationally known “Daily Espressos – Caffeine for the MInd”.

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