Feature Articles

Marketing Series for Women Entrepreneurs

#3 Customer Profiling: How to Hit the Target

Do you watch Criminal Minds, CSI, NCIS, Bones, etc.? What have you learned about profiling? Do you use profiling in your business? You should!

To market your product or service effectively, you need to know information or “the profile” of the customer you want to sell to. You need to identify a target market. If you don’t narrow your potential customers, it is a huge challenge to get your message out to them successfully. Let’s look at why you need to profile and how to get started.

Business Tip of the Month
...from the desk of the Client Services Coordinator

It is never too late to get your business plan started

Creating a business plan is one of the most important things you can do to ensure the success of your business. Your business plan defines your business and its objectives, identifies the steps you need to take to meet those objectives, sets benchmarks, allows you to track your progress and helps you avoid making common mistakes.

Entrepreneur of the Month

Big Sales for Victoria’s Newest Little Caesars

Michelle Howey - Little Ceasars Pizza

These days Michele Howey can be found in the back of her pizza place in Victoria tossing dough in the air like a seasoned professional. Having opened her own Little Caesars franchise just two months ago, her pizza-making skills must be exceptional because the business is already one of the top selling locations in BC.

News & Announcements

$2,000 Kathy Barnett Memorial Scholarship

Apply by Tuesday, May 25, 2010

Junior Achievement of British Columbia (JABC) and Women’s Enterprise Centre have partnered to encourage entrepreneurship as a valuable option for young women, and to enhance opportunities for young women to pursue a business education.

Current female participants and recent graduates of JABC’s senior high school business education programs are eligible to apply for this scholarship. The recipient will be chosen on the basis of her participation in JABC programs, leadership, pursuit of business studies and desire to become an entrepreneur.

For more information about this scholarship offering and to download an application, click here.

Women’s Enterprise Centre is proud to sponsor the Kathy Barnett Memorial Scholarship. Kathy was a role model for all women business owners, and was keenly interested in encouraging young women to consider entrepreneurship as a career option.

Enter to WIN recognition for your business!



Award Categories

• Business Concept
  
• Award Business Growth
  
• Small Business Champion
  
• Company of the Year
  

Easy and Affordable Do-It-Yourself Incorporation Kit

Simply Legal’s Incorporation Kit for British Columbia is available at Small Business BC’s bookstore today! Prepared by a BC corporate lawyer, this do-it-yourself incorporation kit has all the documents entrepreneurs need to get incorporated properly.

For Details , click here.

Deliciously dramatic, The Cupcake Girls launches on W Network this April

Vancouver’s Heather White and Lori Joyce, owners of the famed Cupcakes franchise will have their television debut this spring. W Network presents The Cupcake Girls, a cheeky real-life look at the childhood best friends and business partners on their quest for "world cupcake domination."

Catch the premier of this 13-episode docu-series on April 4 at 9 pm ET/PT or
online at www.wnetwork.com/thecupcakegirls.

Maximize two days of learning & strategic thinking. Meet with experts & learn from other entrepreneurs. Develop an action plan that affects your bottom line

For details, click here.

Resource of the Month
Women's Enterprise Centre has lots of resources on our website to help you run your business better. This month we focus on business planning.

How to Write an Effective Business Plan

A good business plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. Not only does it provide potential creditors, investors and business partners with essential information about your business, but it also provides you, the entrepreneur, with a clear “roadmap” to follow and a tool to measure your performance.

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Events and Happenings

Women's Enterprise Centre Sponsored & Hosted Events

Spring into Business Growth - A Panel Interview with Moms workshop
Hosted live at Women's Enterprise Centre in Kelowna and SBBC in Vancouver, and delivered to other locations via live video conference
Wednesday, March 24, 2010, 9:30 – 11:30am
For more information click here

11th Annual Influential Women in Business Awards
The Fairmont Waterfront Hotel, Vancouver
Wednesday, April 14, 2010, 11:30am – 2pm
For more information click here

Around the Province

Get Inspired & Energized
The Grind Gallery & Coffee Bar - 4124 Main Street Vancouver, BC
Tuesday, March 23, 2010, 7 – 9am
For more information click here

Stand Up! Leveraging Business Knowledge & Personal Passions speaking event
Opus II, Opus Hotel, Vancouver
Tuesday, March 23, 2010, 6 – 8pm
For more information click here

Have You Got a Book in You?
The V Lounge at Earl's Yaletown 1095 Mainland Street, Vancouver
Thursday, March 25, 2010, 5:30 – 8pm
For more information click here

SBBC 'Successful You Business Contest & Awards" nomination deadline
A province-wide event
Wednesday, March 31, 2010, 12pm
For more information click here

Westshore Chamber of Commerce Business Awards
Royal Colwood Golf Course, Victoria
Thursday, April 29, 2010, 6 – 7pm
For more information click here

Across Canada

Innovative Approaches to Success Conference
Fairmont Hotel MacDonald, Edmonton, AB
Wednesday, April 21 – Friday, April 23, 2010
For more information click here