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"Six Keys To Common Sense Marketing"For several months, Women's Enterprise Centre has been featuring six key articles to common sense marketing. These are:
This month we are addressing the final key: Marketing Key #6: 7/49 ConnectionsThe last key to common sense marketing involves the theory of 7/49 connections. In a nutshell, that theory states that it can take up to 49 contacts with potential customers before they will actually make a purchase from you. Think about this in relation to the process of getting to know someone new. Let’s say, for example, that you’re out taking a leisurely stroll with your good friend Susan. As you walk along, talking about everything from your kids to the new client you just landed, Susan stops. She has recognized the woman walking towards you. “Hi,” she says and proceeds to introduce you to this woman, who you have never met before.
Women’s Enterprise Centre Launches New Learning Guide
To celebrate Small Business Week, Women's Enterprise Centre is launching a new publication in cooperation with our partners, the Province of BC and Vancity. Working through this easy-to-follow Learning Guide is a first step to entrepreneurial success for women entrepreneurs. The Creating Your Business learning guide provides comprehensive methods for planning and implementing a successful business, focusing on those aspects that many potential business owners tend to struggle with or overlook.
The Creating Your Business guide will be officially launched in Kelowna, Victoria and Vancouver on the following dates:
View All Women's Enterprise Centre Learning Guides, click here Women's Enterprise Centre Celebrates Small Business WeekSuccessful Women Entrepreneurs Share Their Experiences and Insights! In celebration of Small Business Week 2006, which has grown to extend over the month of October, Women's Enterprise Centre would like to share with you the experiences and insights of successful BC Women Entrepreneurs.
Women's Enterprise Centre Client Success StoryDesigner Shelley Klassen: A Fashion Industry Phenomenon In 1999 Shelley Klassen launched Blushing Designs, and since then has seen the business grow from local to international distribution. Shelley studied haute couture at Richard Robinson Academy of Design in Ottawa and later worked for a designer in Vancouver, where she made the decision to start her own company. The Women's Enterprise Centre assisted Shelly with start-up funding. Like most businesses, Shelley finds the greatest challenge is in financial areas, even though her company has continued to double in revenue for the last four years. More Women's Enterprise Centre Client Success Stories, click here Are YOU an Entrepreneur With Experiences to Share?Calling on Women Entrepreneurs to Participate in our BC-wide Study! Becoming an entrepreneur is all about change and challenges. Women’s Enterprise Centre invites you to participate in a study to explore those challenges and the resources women need to deal with them. Why participate in this study? It is an opportunity to:
Small Business BC’s 4th Annual Business Plan Contest! The 4th Annual Business Plan Contest is under way! The contest is FREE and open to ALL new and existing BC-based businesses. The Top FIVE entries will be awarded prizes totaling the value of $10,000. To qualify for the contest, all business plans must be received by Small Business BC no later than 12:00 Noon on December 15th, 2006.
Scholarships Available For Canadian Entrepreneurs15 Scholarships Open to Entrepreneurs at the University in Seattle. Linx BC would like to make you aware that the Canadian Consulate in Seattle has made available 15 scholarships that they have underwritten to Entrepreneur University in Seattle on November 2nd, 2006. These are open to any Canadian entrepreneur or Canadian student aspiring to be an entrepreneur. Linx BC was made aware of this opportunity at a recent reception hosted by Linx BC, its member communities and the Canadian Consulate.
The Best Home-based Business OpportunitiesBy Susan Ward, Writer from Your Guide to Small Business in Canada. Are you one of the many people searching for a hot home business opportunity? Then this list of the best home business opportunities based on current and future trends may be just what you're looking for. Successful home businesses are real businesses. To turn a home business opportunity into a success, you need to be prepared to work at it and have the appropriate knowledge and skills that you need to run any business. Here are what I think are the best home business opportunities - best because of their potential right now and because there's going to be a even greater demand for these products and or services over the next few years.
Proprietor/Partnership vs Incorporation?Sole Proprietorship, Partnership or Corporation: What's best for YOU? Before registering your business, it would be beneficial to consider the different options available to you. From a legal point of view, there are three common types of businesses: Sole Proprietorship, Partnership and corporation. Each has different and important implications for liability, taxation and succession. What are the advantages for your business of incorporating a company versus registering a Partnership or a Sole Proprietorship?
Get Friendly with Technology: Server Myths DebunkedLearn why a having a server is the key to protecting vital business data. Is your business growing? Do you lose productivity when your employees can't find information or when they are out of the office? Could you serve customers better or work with your suppliers and sub-contractors more efficiently if your employees had instant access to all of their contact and account information? Do you ever worry about viruses, hacker attacks or other mishaps that could damage your data and bring your business to a halt? If the answer to any of these questions is "Yes," maybe it's time for you to consider buying a server for your business.
Recommended ReadingGrowing Your Business: A Guide to Resources for BC Women Moving your business from start-up into a growing entity is a whole new adventure; one that can be both exhilarating and downright scary. What is the clearest path? Will it take you in the right direction? How do you conserve your energy and maximize the value of your time along the way?
BC Women Entrepreneurs: Statistics and Trends The following reports, statistics and trends point to the significant impact that women entrepreneurs are having on the BC economy. With enhanced services, tools, technologies and networking opportunities, such as those offered by Women's Enterprise Centre and our partners, many barriers to small business ownership are being removed, paving the way for significant opportunities in the decades to come.
Business Resource Directory for BC Women Entrepreneurs The Women's Enterprise Centre is proud to offer BC Women Entrepreneurs access to their NEW information-filled, business resource directory online. This directory covers a wide variety of topics from advice and tips on how to plan, promote, finance and market your business to buying, selling and expanding your business. It also provides you with other general business sites and links to several women organizations in BC.
Courses, Events and Happenings Women's Enterprise CentreStarting/Growing a Business Information Session Business Loans Info Session: Learn About
Your Financing Options Focused Marketing Kamloops:
A full day workshop for small business Focused Marketing Penticton:
A full day workshop for small business Focused Marketing Revelstoke:
A full day workshop for small business Courses from Women's Enterprise Centre are available on demand throughout the province. Courses are often held in partnership with community organizations such as Women in Business groups, Chambers of Commerce and Community Futures. If you are a provider of business services in BC, we invite you to partner with us. Call 1.800.643.7014 or email info@womensenterprise.ca Small Business BC and eBC SeminarsSmall Business BC Seminars - Vancouver eBusiness BC Lunchbox Seminars - Vancouver Around the ProvinceFree Online Small Business Workshops Ernst & Young Entrepreneur Of The Year 2006 Awards RBC Olympic Business Opportunities Seminar 20th Angel Forum - Vancouver, Canada 10th Annual SOHO-SME Conference and Expo B2B Expo (Business to small business tradeshow) Events Calendar Online |
YOUR Roadmap to Business Success!