I hear from small businesses that they don’t have time to engage on social media. Many executives of large companies don’t participate at all, leaving social interactions to junior staff in their marketing department, often citing lack of time or know-how as main reasons for their avoidance.
However, it’s important for leaders to take part in social media, whether you own a small business or run a large corporation.
Here are some of my favourite social media tools that help me save time.
One of the great advantages of this tool is that you can post to different social-media profiles at the same time. Hootsuite also allows you to pre-schedule messages and replies to different social media accounts at different times.
While it is best to customize your message to individual audiences on different platforms, this time-saving feature is really handy to have.
JustUnfollow is a simple application for unfollowing Twitter users who don’t follow you back. The tool also helps identify inactive accounts because you want to make room for people who actively share good content and are connected with you.
This free tool automatically finds and aggregates content from people you put on your Twitter lists, publishes them daily and tweets to your followers at a time you pre-schedule. A great way to share other people’s content that you like to follow in a customized, newspaper format.
Take a business card, snap a picture of it with your phone’s camera and the contact information is transcribed accurately, verified by a human and sent back to your mobile device as a contact.
I use .TEL as a communications hub to integrate all my social media links and other contact information. At an event, people want to connect with you in different ways. Different people want to connect to various social media networks, I tell them to all go to Cybele.tel. I see this more like a digital business card than a domain name. Optimized for mobile, anyone who has your .TEL has access to your most up-to-date contact information.•
Note – Adapted from the original article published in Business in Vancouver on July 2, 2013