Thursday, May 15, 2008

8:30 am - 5:00 pm

Event Location:
St. Eugene Resort
7777 Mission Road
Cranbrook, BC

Tuition:
Pre-register by May 8th for $69;
$89 after May 8th.

Click here to register

Financial support for these workshops
provided by:


Ministry of Small Business & Revenue

Women's Enterprise Centre,
BDC, Cranbrook Chamber of Commerce,
Kootenay Aboriginal Business Advocates Society
and Community Futures East Kootenay
Presents :

Focused Marketing: Targeted Effort,
Tangible Results Workshop in Cranbrook

When someone asks about your marketing strategy, do you describe the direct mail campaign you're running, the newspaper space you've purchased, the positive word-of-mouth you've been getting?

All those things are a part of marketing, but they are not STRATEGY. They are TACTICS. Tactics are only as effective as the strategy behind them. If you're going to spend money and time on tactics, you must first know WHY you are doing it and what really works to reach your best potential customers most effectively.

Focused marketing gets at the 'why' of marketing. This practical workshop guides you through the process of building a sound marketing STRATEGY for YOUR business and will help you:

• determine the best customers for your marketing efforts
• understand how to connect with those customers, both with a message and the marketing tools they will find attractive
• match your marketing strategy to your own personal strengths
• and discover how to translate your learning directly into a marketing plan and budget for your business for the next 12 months

The workshop includes: a facilitator, local women business owners telling their stories, materials, lunch and coffee breaks, a Focused Marketing learning guide and the opportunity to network with other business owners.

Please note: this is NOT a ‘how-to-advertise-or-promote-your-business’ course

Workshop Agenda