Apr
5
How You Can Make Social Media Work for Your Business

The key message that I keep hearing from business owners is the feeling of being overwhelmed by the numerous social media platforms and the lack of time to participate in even one of them.
Here are strategies to feel less overwhelmed.

  • Social media is a tool
    Social media is simply another tool to help you communicate with your audience. Tools are there to empower you, not the other way around.
  • Have a plan and measure its effectiveness
    Understand what you’re trying to achieve. Set goals and objectives then measure its effectiveness.
  • Determine who and where your audience is
    Figure out who your audience is, where they spend their time and use the appropriate social media tool.
  • Choose the tools that work best for you
    If you’re a great writer with good content to share, try writing a blog. If you’re great on camera, try posting videos on YouTube instead.
  • Stay focused. Master one social media platform at a time
    Don’t be distracted by the “new shiny object.” Master one platform before moving on.
  • Reserve your name
    Even if you aren’t actively using each social media site, it’s important to reserve your name. The website www.namechk.com allows you to check your name’s availability across different social media websites.
  • Budget your time
    Determine how much time you need for social media and prioritize this against other tasks.
  • Use automated tools where appropriate
    A practical approach is to engage in direct conversations in real time whenever possible and schedule messages using tools like Hootsuite when you’re busy, but know that your audience is listening.
  • Share good content
    Give value to your audience by sharing good content (don’t just sell your service) and the community of people you interact with will reciprocate by sharing your content.

I’ll leave you with one of my favourite quotes: “Social media is word of mouth powered by technology.”


Cybele Negris

Cybele Negris is CEO & Co-Founder of Webnames.ca Inc., Canada’s original .CA Registrar and one of the country’s leading Internet solutions companies. Webnames.ca manages the domain portfolios for many of the country’s biggest brands and global Fortune 500 companies, offering hundreds of domain extensions, web hosting, email, web development and much more. Cybele is also Vice-Chair of the board of Small Business Roundtable of BC and has received many awards including: Canada's Top 100 Most Powerful Women (2011, 2012 and 2014), Business in Vancouver Influential Women in Business Award (2010), PROFIT W100 - Canada's Top Women Entrepreneurs (2004 to 2012) and Business in Vancouver Top 40 Under 40 (2003).

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