Jun
5
Meeting, Greeting, Sharing, Helping

If you think the above four words are the beginning of a children’s rhyme, I’m sorry but you’re wrong. They are four words that should be uppermost in the mind of everyone who calls themselves a ‘networker’. In my capacity as Membership Recruitment Associate for the University Women’s Club of Vancouver at Hycroft, I attend approximately 4 networking events per month. Here are my steps for productive and effective networking.

1. Meeting: The easy part! Research a group. Register for an event. Purchase a ticket and show up. Do: Wear something distinctive, a bright colour, a pretty scarf, great shoes. It helps people remember who you are. Don’t: Stand in a corner by yourself. Forget to bring cards. Load up your hands with food and drink.

2. Greeting: Be friendly and open. If you are nervous or stressed, people will pick up on that. Don’t rush to a networking event determined to pick up ‘X’ amount of cards. That’s not the point. Neither is a rehearsed pitch. Ask people about themselves/their business/career.

3. Sharing: If you do strike up a conversation with someone you would like to know better, ask for a card. The next day have a look at their website/blog/facebook page. If you like what you see, say hello, and share their information on your social networks or ask to connect on LinkedIn.

4. Helping: I believe networking is helping others grow their network, and their business. When you make a connection with someone, ask them what you can do for them (A la: master networkers Pamela Chatry, Marci Dean, Cathy Kuzel, Jen Schaeffers) When one of us succeeds, we all succeed. In networking and in life.

See you at a networking event soon…I look forward to meeting you.


Cathy Burrell

Cathy Burrell is the owner of Cavern Retail Consulting in White Rock BC. She is a Retail Consultant and Social Media Coach. She works with busy business owners who like most people, know very little about Social Media but are curious how they can use it to grow their business. Follow her on Twitter @CathyCavern

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