Marketing Resources

These downloadable marketing resources will help you prepare a marketing plan, and give you the tools to connect with your customers.

This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–from markup to pricing strategy to adjustments–that lead to correct pricing decisions. You can use this checklist to establish prices in your new store, or you can use it to periodically review your established pricing policy.  This […]

Date: 2011/12/07

As a small manufacturer, you should not compete on the basis of price unless you are the low-cost producer. Usually you should compete on the basis of product performance, quality, delivery time, or whatever advantages you can offer customers over your competitors.  Good pricing practices require an understanding of the influence of market factors, the […]

Date: 2011/12/07

Smart business people are always looking for ways to make their dollars go further. That’s particularly true with advertising. You want every marketing tool to work at maximum efficiency.  Here are simple things that will make your ad budget do extra duty.

Date: 2011/12/07

Professional marketers tell us that if you have no work at all, and you really want to develop a firm, there is no question that cold calls will work. A specialist in cold calls told me he makes l5 cold calls per day. He reaches seven people, and from them he makes one appointment. For […]

Date: 2011/12/07

Everything from preparing for, participating in, and following through on a tradeshow has a hand in your success.  Make sure your plans are well thought out by reviewing this guide on how to get the most from a tradeshow.

Date: 2011/12/07

Are you doing too much marketing for the return on your investment? Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results? That is what focused marketing means: concentrating on […]

Date: 2011/12/07

Trade shows, whether national or regional, are one of the foremost ways for manufacturers to market and sell their products. All too often though, salespeople or management find themselves unprepared to handle the real job.

Date: 2011/12/07

Advertising Standards Canada is the national not-for-profit advertising self-regulatory body aiming to ensure integrity and viability of advertising.  Created by the advertising industry in 1957, Advertising Standards Canada was founded on the belief that advertising self-regulation best serves the interests of the industry and the public.

Date: 2010/11/08