Business Resource Library

Market Research

Determine your target market, analyze your sales potential and succeed!

What is Market Research & What Can it Do For You

Market Research is an important factor in ensuring a business succeeds. In our society, change is rapid and continuous.  The successful businessperson knows who her potential customers are and strives to find out everything she can about them.  Market Research is an ongoing process but there are three particularly crucial times when it should be conducted.

10/03/2013
How to… Identify a Target Market and Prepare a Customer Profile

If you don’t know who your customers are, how will you be able to assess whether you are meeting their needs?  In order to market your product or service, it is imperative that you tailor your marketing and sales efforts to specifically reach the segment of population that will most likely buy your product or service. It is critical that you first determine or clearly identify your primary market.

10/03/2013
Sample Market Research Questionnaires

Research questionnaires allow business owners to gain valuable information to help them make major decisions about their businesses. Remember that if the results of the survey aren't very positive, you need to find out WHY. The questionnaire is used as a guide. It doesn't mean you can't go into business.

10/03/2013
Small Business BC - Market Research

For all things market research, Small Business BC offers market research consultation services.

10/03/2013
BC Stats

BC Stats is the central statistical agency of the Province of British Columbia and has the largest concentration of statistical products, services, and expertise.  Available information includes business and economic statistics, labour and social statistics, demographic analyses, and provincial survey analyses.

10/03/2013
Chambers of Commerce in BC

The BC Chamber of Commerce is a not-for-profit organization representing the interests and concerns of local Chambers of Commerce and corporate members from across the province. The BC Chamber of Commerce - the Voice of Business in BC - gives the business community a presence on the provincial level.

10/03/2013
Statistics Canada

Statistics Canada produces statistics that help Canadians better understand their country—its population, resources, economy, society and culture.  In Canada, providing statistics is a federal responsibility. As Canada’s central statistical agency, Statistics Canada is legislated to serve this function for the whole of Canada and each of the provinces and territories.

06/06/2011
Strategis

Canada’s business and consumer site.  Program areas include developing industry and technology capability, fostering scientific research, setting telecommunications policy, promoting investment and trade, promoting tourism and small business development, and setting rules and services that support the effective operation of the marketplace.

06/06/2011
Canadian Industry Statistics

Statistical presentation of industry trends on topics such as establishments, GDP, production, employment, and international trade for the sectors of the Canadian Economy using the latest annual data from Statistics Canada.

06/06/2011
BizMap BC

Conducting market research in the Vancouver area?  Don't miss this resource!  In partnership with Small Business BC, the City of Vancouver, Western Economic Diversification Canada and Vancouver's Business Improvement Areas (BIAs), the Vancouver Economic Development Commission produces both Commercial and Neighbourhood area profiles.  Descriptions of the customer base, business mix, land use and development potential.

06/06/2011