The best thing about social media is it is mostly FREE. For small business owners, there are always so many overhead costs that working the budget is a fine balance of tight rope walking.
Social media offers you a way out by creating free tools for you to build your brand. Businesses are finding out unique ways to use social media to
1. increase Web traffic
2. enhance market intelligence
3. engage with customers
4. generate leads
What can social media do for you?
If you build your brand consistently across different social media platforms , it builds up your brand
Loyalty . People who follow you on social media are more loyal to your brand as they feel that they have access to you through these channels.
Social media opens immense possibilities to convert the online talk into achieving one of your major
business goals – SALES
SEARCH ENGINE OPTIMIZATION
Search engines use complex algorithms to rank a website. Being active on social media will establish
your authenticity and credibility.
Social media connects you with your customers in real time. You can show that you care by your prompt
responses to your clients’ queries. Social listening can make client care processes efficient.
The above is an excerpt from Women’s Enterprise Centre’s social media handbook. Feel overwhelmed by social media? WEC can teach you how to integrate social media into your marketing plan so you can build brand awareness, develop engaging marketing campaigns, and provide improved customer care. Check out WEC social media services and training.