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Pricing Strategies: Pricing and Costing Your Product

How to Price a Product for Success COURSE DESCRIPTION Whatever business you are in, your pricing strategy is one of the most important decisions you will face. Setting a price that is too high, or too low, will – at best – stifle your business’ growth prospects. At worst, it could seriously damage your sales […]

Event - 2020/06/30

Pricing Strategies: Pricing and Costing Your Product

COURSE DESCRIPTION Whatever business you are in, your pricing strategy is one of the most important decisions you will face. Setting a price that is too high, or too low, will – at best – stifle your business’ growth prospects. At worst, it could seriously damage your sales and cash flow. Mixing a marketing and […]

Event - 2020/05/05

Pricing and Costing Your Product

Setting prices is both an art and a science. The science is determining your costs … and the art is understanding the underlying role price makes on customer buying behavior. This seminar has both a marketing and a financial focus as we get to the heart of how pricing plays an important part in your […]

Event - 2019/03/11

Pricing and Costing Your Product

Setting prices is both an art and a science. The science is determining your costs … and the art is understanding the underlying role price makes on customer buying behavior. This seminar has both a marketing and a financial focus as we get to the heart of how pricing plays an important part in your […]

Event - 2018/07/24

Pricing a Service: How Much is Your Time Worth?

If time is money, how much is yours truly worth? If you charge less than your competition, potential customers might question the quality of your services. On the other hand, if you charge more, they might be frightened away. Somehow, you need to find a safe middle ground — a reasonable price that attracts customers, […]

Resources - 2018/05/07

Pricing Your Products and Services

The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and part science, and there are several factors, which go into the development of an optimum price.   Here are the steps to follow tomake sure your price is right.

Resources - 2011/12/07

Cost-Based Pricing For Services

Many small businesses are not making a profit today because they do not know the basic concepts of costing and pricing. The situation is most serious in the service business because each service performed has a different cost. Frequently, the service business must bid for jobs by making a price quotation in competition with similar […]

Resources - 2011/12/07

Pricing For Small Retailers

This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–from markup to pricing strategy to adjustments–that lead to correct pricing decisions. You can use this checklist to establish prices in your new store, or you can use it to periodically review your established pricing policy.  This […]

Resources - 2011/12/07

Pricing For Small Manufacturers

As a small manufacturer, you should not compete on the basis of price unless you are the low-cost producer. Usually you should compete on the basis of product performance, quality, delivery time, or whatever advantages you can offer customers over your competitors.  Good pricing practices require an understanding of the influence of market factors, the […]

Resources - 2011/12/07

Retail Ready: How to Get Your Product Into Stores

Make Your Goods Retail Ready COURSE DESCRIPTION Are you ready to take your product to retail? Getting your product onto store shelves can be challenging and costly, especially if you don’t understand the pitfalls. Get started by learning about product design and how to tell your brand’s story in a way that resonates with retailers […]

Event - 2020/08/08

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