If time is money, how much is yours truly worth? If you charge less than your competition, potential customers might question the quality of your services. On the other hand, […]

Date: 2018/05/07

The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and part science, and there are several factors, which […]

Date: 2011/12/07

Many small businesses are not making a profit today because they do not know the basic concepts of costing and pricing. The situation is most serious in the service business […]

Date: 2011/12/07

This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–from markup to pricing strategy to adjustments–that lead to correct pricing decisions. […]

Date: 2011/12/07

As a small manufacturer, you should not compete on the basis of price unless you are the low-cost producer. Usually you should compete on the basis of product performance, quality, […]

Date: 2011/12/07