Are you Connected Meaningfully on Facebook?

If you run your own business, chances are you’ve already made a foray into the wild and wacky world of Social Media Marketing. There are two main rules when it comes to social media:

  • Always provide value
  • It’s not about you

In this post, I want to share some best practices for maintaining your business’ Facebook page.

  • Create a Page for your business, not a personal profile or a group.
  • Install the “Like” button on your blog or website, so that people can “like” individual products or blog posts.
  • Install a “Like Box” on your website to make it easier for your fans to “like” you.
  • Post useful information, information that is related to your business that you have sourced. You may also post your own information, blog posts, sales, events, etc.
  • Don’t post too often. 3-5 times per week is probably enough, no more than once per day. If you do end up occasionally posting twice a day, make sure your posts are spaced-out, time-wise.
  • Solicit comments via your Facebook page: ask your audience questions, conduct polls, really try to get to know them.
  • Promptly respond to any questions you are asked via your Facebook page.

Your social media channels need to provide value to your followers. And, if you couple that with remembering to always put your customer first, your social media marketing should be a success.

Rebecca Coleman

An early adopter of Social Media, Rebecca Coleman writes about the subject frequently on her blog . A solopreneur herself, she makes a living helping artists and small business people to market themselves in a more strategic way, and teaches Social Media Marketing at Emily Carr University, BCIT, and travels internationally delivering workshops. She is the author of The Guide to Getting Started with Social Media for Artists and Arts Organizations.

See all posts by Rebecca

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