Author: Cathy Burrell

The holiday season is an especially fun time to be part of a women’s clothing store; both the clothing and the accessories magically transform from ordinary, to extra special during this season. As a store owner, you need to make the holiday shopping season fun and easy for your customers. With some simple preparation you […]

October is the month when we celebrate small business. Having your own business is a day-to-day exercise in processing information, and adapting to new challenges. You’re the boss! You decide if you’re doing the right thing. No one is going to evaluate your progress, or challenge you to finally tackle that new project you have […]

If you think the above four words are the beginning of a children’s rhyme, I’m sorry but you’re wrong. They are four words that should be uppermost in the mind of everyone who calls themselves a ‘networker’. In my capacity as Membership Recruitment Associate for the University Women’s Club of Vancouver at Hycroft, I attend […]

I can’t quite remember what got me thinking about being a mentor. I had a ladies clothing store for 17 years. I remember when I decided to close my last store, I felt a little lost. I was determined to do a career transition, but hadn’t decided to ‘what’. For the previous 17 years I […]

Social Media is something that almost everyone knows a little bit about. The trouble is a little bit of knowledge can be a very dangerous thing. Especially when your business reputation is at stake! This list is designed to give you a few things to think about next time you log onto facebook or get […]

Have you ever considered the impression your business gives to people who are not ‘29’ anymore? “Older adults tend to be loyal customers. If your business is age-friendly, you can attract and keep customers within a large and expanding demographic.” Age-Friendly British Columbia. When I had my stores, I had a large number of customers […]

“Over 650,000 British Columbians are 65 or older, and the post-war baby boomer generation began to turn 65 in 2011. This vibrant group not only has a lot of purchasing power but also has the time to shop.” Age-friendly British Columbia. 65 is the new 45I live in White Rock. At 48, I am considered […]

Retail is all about your unique brand. Once you have decided on a concept, completed your business plan, signed your lease, and placed orders for stock to fill your store, the actual day-to-day running of the business can seem like a blur. Taking time to regularly re-visit your brand will keep you focused and increase […]