Author: Cybele Negris

Feeling overwhelmed as an entrepreneur? “Work smarter, not harder” has been my resolution this year. Some tech tools have really helped me accomplish this. Here are a few of my favourite tools for working smarter. IFTTT (web, iOS, Android) IFTTT (If This Then That) streamlines productivity by automating online tasks. It uses “recipes” that you […]

In continuation of my earlier blog on “How to protect your business from fake trademark infringement and “domain slamming” scams,” below are some key suggestions: How to protect yourself If you don’t recognize the sender, then most likely the notice you have received is a scam to entice you into buying domain names through them. […]

At least once a week, I get an email from a friend, associate or fellow business owner asking me whether the email they just received is legitimate. Mainly originating from China, this scam involves sending domain owners an email claiming that another company has attempted to register domains containing the targeted company’s trademarks. You’ve likely […]

In continuation of my earlier blog on some key resources for small businesses in BC, below are a few more important ones: Canadian Federation of Independent Business An advocacy group for small businesses on topics such as taxation and reducing regulatory burdens on business. There are more than 109,000 member businesses across the country. Members […]

A recurring theme in consultations and surveys of business owners conducted in my various roles with such organizations as the Small Business Roundtable of BC is that business owners don’t know what they don’t know. In light of this, I have compiled some key resources that I feel all business owners should know about. Small […]

I hear from small businesses that they don’t have time to engage on social media. Many executives of large companies don’t participate at all, leaving social interactions to junior staff in their marketing department, often citing lack of time or know-how as main reasons for their avoidance. However, it’s important for leaders to take part […]

Here is a business technology travel checklist to keep you connected on the road: Power adapters: Canada and the U.S. are on a 120-volt system, but most countries aren’t. Check en.wikipedia.org/wiki/Mains_electricity_by_country and make sure you get an adapter for your destination. Most kits come with multiple adapters, so you can buy one kit and use […]

Brand protection has become increasingly complex. Every brand should have an online presence, so for Canadian businesses, at least the .com and .ca domain names should be protected. Read more about What Domains Canadian Small Businesses Should Have. With social media, brand protection became even more complicated. Whether a business is fully engaged on social […]

Small businesses don’t have the budget or luxury to buy expensive licenses for all the tools and software they need. With that in mind, here are 10 free productivity tools and software. Some are available through open source, GNU general public license or beta versions and others have offered a “freemium” model that offers users […]

The key message that I keep hearing from business owners is the feeling of being overwhelmed by the numerous social media platforms and the lack of time to participate in even one of them.Here are strategies to feel less overwhelmed. Social media is a toolSocial media is simply another tool to help you communicate with […]