Author: Helena Kaufman

In this last of our 3-part series on stories, let’s go ‘live.’ Effective business stories should be memorable and repeatable. How else to know than to test them out loud […]

B is for business and the basic set of stories that transform your personal story elements into ones relevant to your audience of clients, colleagues or community. If you’ve built […]

This is our first stop in the 3-part ABC starter to the use of “Story” in business I’d like you to accept that stories work on all levels and that […]