Author: Jennifer Kolbuc

One question that comes up quite often working as a social media consultant, is, “Do I need to use social media to promote my brand?” The short answer: it depends. The longer answer is that it depends on your marketing objectives, your target audience, and how much time and money you’re willing to invest. There […]

On June 10, we hosted social media consultant, Jennifer Kolbuc who shared tips on how to deliver content that engages your followers while saving time in the process. You can listen to the complete webinar recording here. Read below Jennifer’s blog on some awesome writing prompts for your social media content calendar. Social media is […]

On June 10, we hosted social media consultant, Jennifer Kolbuc who shared tips on how to deliver content that engages your followers while saving time in the process. You can listen to the complete webinar recording here. Read below Jennifer’s blog on why a Content Calendar is important for social media success. Just as social […]

7 ideas to keep your small business going during the pandemic

It’s a scary time right now for many business owners, especially those that have had to close or modify their business to comply with social distancing to stop the spread of the coronavirus. Whether your small business is your full-time income or your growing side hustle, many of us have to figure out how to […]

Social Media 2020: Tips to Start and Stop This Year

A new decade is here, along with dozens of ideas for New Year’s resolutions, and new energy to make this year better than the last. If you run or manage a brand feed for any social media platform, it can be easy to get stuck in the same old habits. If you’re on the resolution […]

Instagram Stories for Business - Why You Should Use Them

Instagram Stories for business: do you really need to? With more and more social media and digital channels to promote your content on, it can feel overwhelming to know what to prioritize. I previously shared the Four C’s of Standing Out on Instagram. Now, here’s three reasons why Instagram Stories should be at the top […]

With over one billion active users, Instagram is the fastest growing social media platform. While organic reach on Facebook has bottomed out near one percent, Instagram is proving to be a more reliable and affordable way to connect with and grow your audience. If you’re thinking of using Instagram to promote your business, or are […]

Picture of mother running a business

Canada is known for having excellent maternity leave, especially in light of the recent extension to 18 months. However, many women do head back to work reluctantly when it’s over as they find their priorities have shifted, commutes may not easily line up with daycare hours, and the time away from little one begins to […]