Author: Leslie Javorski

I recently had a client who wanted his website copy to sound less corporate. In my first draft, I used a story to illustrate his methods. It was still very corporate because his business is finance, but I also knew he wouldn’t want ‘nurturey’ (his term for how women do business). A draft later he […]

Every business has digital marketing of some kind these days, and behind it is a lot of creative talent. These are the web designers, writers, graphic designers, photographers, videographers, illustrators, and musicians who can make your business communications look and sound great. But if it’s your first go around, it’s a mystery how they work. […]

Awhile back I came across an article in a national newspaper criticizing bloggers for being sloppy and unfocused. Easy to say with the benefit of a department editor, copy editor, and a fact checker. You can’t be your own newsroom, but a blog post can be professional and engaging with a little self editing. It’s […]

You know good writing when you find yourself reading about something you thought was boring (dinosaurs are my test). Real engagement can do that. And what’s a blog for but to engage clients and colleagues? But how to do with panache and still sound professional? #1. Be an ExhibitionistGive us a piece of yourself. We […]

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There’s nothing more exciting than launching your new website. You want it to reach far and wide (the SEO part), but far doesn’t matter if no one sticks around to read it. Writing is hard but nothing will help you understand yourself and your business better. Here’s five tips to ensure that your prospective clients […]