Author: Michela Quilici

One of the marketing strategies that saves you time and money is to build your team of marketing champions to do the selling for you. Champions are an educated, unpaid […]

It’s not about what you know or who you know. If you want to grow your business, it’s all about who knows you. Your formula for success includes targeting markets […]

Although business plans are a requirement for getting funding, this is not the only reason to plan. Savvy business owners develop a plan so they can plot their course, think […]

A business is an entity that needs to be created, built and led in order for it to be successful over the long term. Get on the road to planned […]

Trust is one of the cornerstones of building a profitable and sustainable business. Without trust there is no credibility, and without credibility there are no customers. Don’t underestimate the impact […]

Many people who go into business are both the biggest visionary and the biggest critic in their profession. They see the big picture, yet they do things to sabotage their […]

1. Understand what business you are really in Knowing what business are you actually in, is a crucial part of your marketing strategy. Being an exceptional technician at what you […]