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Author: Sandra Garcia

So you’ve started your accounts and are building your followership. You know how to use the tools, but want to take it to the next level. Here are some more intermediate steps you can take to get closer to your ideal customer or client through social media. 1. Use all of the tools and connect […]

Instagram is one of the fastest growing social networks, with 400 million users and an estimated 71% of American businesses predicted to use it by 2017 (emarketer.com). One of its unique features is allowing you to “push” your grams (posts) to other networks like Facebook and Twitter. Connecting your social accounts is a simple way […]

Here are some tips that might help you manage social media while ensuring that your own content is going a long way. Facebook While Facebook discourages posting about your business on your personal profile, you can get away with things like sharing blog posts. A Facebook expert I heard speak recently said that there’s no […]

The practice of Public Relations is ever-changing. With the rise of more tools comes more possibility for getting your company out there. If you plan out your PR efforts with a strategy, you’re more likely to be set up for success than fly by the seat of your pants. Every strategy needs a goal, a […]

While catchy headlines are obvious for traditional media, consider whether you can create them for social media as well. Brevity is the key: When creating a headline for a traditional media pitch, brevity is key. Aim for 4-6 words, and the formula adjective noun verb noun. Example: “Prince William Weds Catherine.” There is no guarantee […]

Several shifts have been happening in the field of public relations in the last decade, which are so apparent now that there is no excuse not to know or accept what is being done differently. The first is with the decrease in content length. Gone are the days of 5-10 page news releases. Avoid the […]

Have you heard the term 2.0, or even 3.0? This number refers to a new version, or changes in the way something (originally the World Wide Web) is made and used. In terms of marketing, I would say that the power has shifted to consumers. As a result, I believe that more companies will be […]

Few businesses are lucky to be so unique that media naturally gravitate to them on a regular basis. For the rest of us, it requires a bit more knowledge and skill to practice good media relations. The CNW Group recently hosted a panel in Toronto with three online experts. They provided some valuable tips on […]