Author: Sandra Garcia

So you’ve started your accounts and are building your followership. You know how to use the tools, but want to take it to the next level. Here are some more […]

Instagram is one of the fastest growing social networks, with 400 million users and an estimated 71% of American businesses predicted to use it by 2017 (emarketer.com). One of its […]

Here are some tips that might help you manage social media while ensuring that your own content is going a long way. Facebook While Facebook discourages posting about your business […]

The practice of Public Relations is ever-changing. With the rise of more tools comes more possibility for getting your company out there. If you plan out your PR efforts with […]

While catchy headlines are obvious for traditional media, consider whether you can create them for social media as well. Brevity is the key: When creating a headline for a traditional […]

Several shifts have been happening in the field of public relations in the last decade, which are so apparent now that there is no excuse not to know or accept […]

Have you heard the term 2.0, or even 3.0? This number refers to a new version, or changes in the way something (originally the World Wide Web) is made and […]

Few businesses are lucky to be so unique that media naturally gravitate to them on a regular basis. For the rest of us, it requires a bit more knowledge and […]