Blog

You probably know you need to network, and the primary reason you are willing to do so is to grow your business. Yet there’s a difference between just going to events and high value networking. Done well, networking gets you exposure, helps you find potential clients and customers, and opens possible joint ventures and deals. […]

( Photo by rawpixel on Unsplash ) Having an operations manual makes your business more scalable. Period. Simply put, you cannot step out from working in your business until you properly document how you run your business. As you transition from being solely owner-operated you should consider how you will teach your staff to greet your customers, make […]

Are you ready for entrepreneurship? Is business ownership for you? Before you take the leap it’s important that you understand the realities of starting and running a business. Most articles on this topic will warn you about the lack of a predictable paycheck, the need to take risks, and the importance of internal motivation. I […]

Picture of road block

If you’re seriously looking at self-employment, you’ve likely begun to add up some strong reasons for embracing the change that’s beckoning you. From the wrong angle, that little crevasse in your way begins to look like the Grand Canyon. If you want to start a business but can’t seem to make that final decision, try […]

Understanding and using a diverse mix of online marketing tools can help you save time and grow your business. Even if you do contract out things like website development, it’s important to have a basic understanding of online marketing so that you can develop the right marketing strategy and make the most effective use of […]

What: An exciting trade mission! Who: Canadian women business owners who want to expand their business via export Where: Germany and England When: November 4-10, 2018 How: email the BWIT team to sign up Business Women in International Trade  (BWIT) is part of the federal government Trade Commissioner Service (TCS). The team is made up of […]

When is the last time you said you were so busy? Maybe it was yesterday and maybe it was only 10 seconds ago ? Have you ever wondered if there is a downside to your busyness? I recently had the unfortunate experience where my own ‘busyness’ cost me a contract. My prospective client had heard […]

Picture of cargo ship

On August 21, we hosted the Honourable Jim Carr, Minister of International Trade Diversification, for a roundtable to discuss federal programs and services that women business owners can use to access new markets and explore export opportunities. The conversation was a great reminder of the many ways that women business owners can get support to […]

For small business owners, there are always so many overhead costs that the advertising budget ends up getting the least amount of attention. But it is important to realize that building up brand awareness through advertising is an ongoing process. It does not have to be costly such as buying spots in newspapers or on […]

Since becoming a female entrepreneur at 60, I have discovered how good blogging is for my confidence and self-esteem. As overwhelming as social media can be, there are a lot of healthy ways to use social media to promote your business and boost your self-esteem. Using social media to your advantage When you feel like […]

1 2 3 39