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Learning how to cross-sell effectively is an art. Cross-selling means you sell an extra service or product to your current customer base, and it can be a great way to increase sales and profits. Unfortunately, cross-selling is often associated with aggressive sales tactics. Who hasn’t been bombarded with communications trying to get you to buy […]

So, you’ve decided that you want to grow your business. Will you do it by increasing sales; increasing profits; or both? Only you can thoroughly assess your situation and decide which strategies are best for you or create unique ones based on you and your business, but here are some ideas. If you want to […]

A commercial lease is a critical agreement for your business. If you think you’ve found the perfect location for your business, your first instinct may be to sign on the dotted line. But, before you rush into it, consider these six factors to make sure you’re setting your business up for success. 1. Take time […]

Fear of success was first diagnosed in the 1970s by psychologist Matina Horner. This phobia affects both men and women, and it’s very similar to a fear of failure and people who suffer from impostor syndrome. Fear of success can be easy to miss because it looks a lot like procrastination and insecurity. Some of […]

Last month, I got to be part of the Business Women in International Trade trade mission to the WBENC Conference in Baltimore, Maryland. It was a huge success, with a large turn-out. Even more impressive was the quality of businesses represented. I heard from more than one delegate that ‘this was the best WBENC yet’! […]

As many as 85% of future jobs don’t exist today. Wait, what? Yes, 85% of jobs that will exist in 2030 haven’t been invented yet, according to a report commissioned by Dell. As someone with young boys, how on earth am I supposed to prepare them for future work then? How do I prepare them […]

1. Write an attention-grabbing headline. Your homepage must grab visitors’ attention and quickly show the main benefit you offer. How does your product or service improve your customers’ lives? Does it save time? Help them make money? Give them pleasure or safety or comfort? When you’re clear on the benefit, imagine explaining this to your […]

For some people, writing can be a painful process. Are you writing about yourself? Even worse.  However, some level of relief is that the “About” page of a website isn’t about you; it’s about how you’re going to make your prospective customer’s life easier. It’s about them. At first, this may seem a bit counter-intuitive, […]

Build a website that engages your customer and positively impacts your business. A website is a vital part of your marketing plan. Regardless of whether you are a wedding coordinator, yoga instructor, or photographer, your prospective clients will most probably research your business before contacting you. Since your website is often the first impression of […]

June 5, 2019 – On June 4, The Honourable Mary Ng, Minister of Small Business and Export Promotion, announced that Women’s Enterprise Centre (WEC) will receive $2.7 million in funding from Western Economic Diversification Canada as part of the Women Entrepreneurship Strategy Ecosystem Fund. Women’s Enterprise Centre is a non-profit organization that provides business loans, […]