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It’s challenging to make your message stand out from all the ‘noise’ out there. Emails, tweets, facebook invites, text messages, and advertisements – the list goes on. Here are 8 key points to help you get your message heard: 1. Tune into “WIIFM” – Whether it is an audience of one or one hundred and […]

As a social media strategist, I hear over and over again from clients, “But I am on Facebook, so I don’t need to be on Twitter”, or “I just don’t get Twitter.” Facebook is an amazing social media tool to build relationships. But the reason why mastering Twitter will help you to grow your business […]

Too often, I hear from managers who are at their wits end with a problem employee. Unfortunately they reach out for help at the point of no return. It is important to set expectations early, often and clearly. Meet with your employee on the first day of employment to outline what is important to you […]

Do you ever wonder, how a business stays organized and on track? Is it a rhythm, a natural ability, a learned skill, or possibly a little of each? Is it a secret? Where does it come from? How do you get it? What is the secret to “Organize for Success”? Are you ready? The secret […]

Your market and your customers are always evolving. Standing still in the business world allows other companies to step in and fulfill customer needs. Here are a few tips on how to uncover growth opportunities: Self EvaluationIt is extremely important to first evaluate the existing business. Examining each service or product from its bottom line […]

As a Keynote Speaker and Workshop Facilitator, I have spoken at many functions. The one thing I have consistently noted, especially in business conferences and sales organizations – almost without exception the top business/sales people are seated at or very close to the front, depending on their vision and the angle of the seats. Those […]

Imagine going into a networking event, dropping off your business cards on the table and then walking out. Who would do that? So why do that on Twitter? I see many businesses on Twitter posting what they have for sale and retweeting what other people have said but not actually engaging and then wondering why […]

The most successful marketing strategies begin with the customer in mind. You want to put yourself in her shoes so that you can feel what she is feeling; experience her thoughts including why she needs your product and service, and what might be standing in her way of making the purchase. So how do you […]

“Over 650,000 British Columbians are 65 or older, and the post-war baby boomer generation began to turn 65 in 2011. This vibrant group not only has a lot of purchasing power but also has the time to shop.” Age-friendly British Columbia. 65 is the new 45I live in White Rock. At 48, I am considered […]

Are you confused about how to make Twitter work for your business? Here are 4 tips to get you started: 1. Consciously grow your followers – Waiting for people to come to you is old school marketing. You need to go where people are, by searching for them through keywords, other followers, by location, even […]

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