Blog

Music is one of the truly universal things that make people feel good all over the world. It also sells – ideas, services, products. The value of music to business owners is obvious and, in some cases, integral to their success. Imagine a dance club or an aerobics program without music. In restaurants, music helps […]

Have you noticed how many vehicles have vinyl letters on their rear window or bumper? For small businesses, this has been a great way for them to get exposure wherever they go. For as low as $50, your website address can become a moving billboard. It’s funny when you see beat-up vans or trucks with […]

Fact: Networking is essential to the growth of our business. OK, we agree with this fact but how do we connect with the ‘right’ people? Since many decision makers rarely attend local networking events, how do we build rapport with them if they’re not there? You can keep attending the many events around town, sampling […]

For small business owners, there are always so many overhead costs that the advertising budget ends up getting the least amount of attention. But it is important to realize that building up brand awareness through advertising is an ongoing process. It does not have to be costly such as buying spots in newspapers or on […]

If you have ever been asked to speak in front of a group, you likely know the fear that experience can bring on.  Whether public speaking or making a presentation, you want to craft a meaningful message and deliver it to create results for your audience. Here are some strategies and tips for a powerful […]

Does your business follow a model in which you provide a quote, estimate or proposal to your prospective clients? When you (or someone within your organization) write up this information do you give the prospect exactly what they asked for or do you offer them more? I learned the following strategy from Alan Weiss (www.summitconsulting.com) […]

Ok, take one ball and throw it up in the air. Catch it. Do it again. Now add another ball. Throw that one in the air as well. Catch it. Do it again. Now throw both balls in the air at the same time. Chances are you can catch them. What happens when you add […]

As businesses confront increasing competition during challenging times, there seems to be a renewed interest in strategic planning. Strategic plans create a road map to determine where an organization is going, how it’s going to get there and how it will recognize success. Following are eight phases for the strategic planning process. Get Ready. Identify […]

Somewhere along the line you may have learned to believe that, as a woman, if you raise your voice an octave, or become ‘cute’ that you will magically melt the person in front of you and get what you want from them.  This might work at home and with your friends, but if this style […]

Who are your number one customers? I’m talking about the fans. Those customers you love and they love you. These are the customers you want to clone and if you could, you’d have your laboratory up in running in a nano second. When you take a really good look at these fans, are they just […]