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When your brand comes up in conversation, do people know about it? Do they know what product or service your brand specializes in, be it modern Indian fast food, fitness for women or glass repair? If your brand is well established, this is a good thing, as long as people have a positive impression of […]

What you do every day is more important than what you do once in a while.We often delay getting started because we don’t have time or motivation. Or we stop and start and lose interest. Would you be working on your top goals right now if you managed your time better or felt more motivated […]

Jack is a self employed contractor who works on average 60 hours, 6 days a week traveling from one job site to the next. His wife Jill also has her own small business as a graphic designer. Jack and Jill share the same home office space which is also headquarters for all their household accounts. […]

Social Media is something that almost everyone knows a little bit about. The trouble is a little bit of knowledge can be a very dangerous thing. Especially when your business reputation is at stake! This list is designed to give you a few things to think about next time you log onto facebook or get […]

In business, a strong mentor is invaluable. Mentors come in many forms – family friends, acquaintances, business associates, etc. A colleague of mine was recently accepted into a well-known global mentorship program , in which entrepreneurs are mentored by a team of experienced and successful business owners. I spent some time reading about their structure […]

Recruiting a manager is extra work crammed into your already bursting schedule. It’s also work you do infrequently (we hope!), meaning you may get rusty between cycles. Most people have great intentions when they start to recruit, but the process can be draining. When fatigue sets in, remind yourself of the goal. Recruiting takes a […]

For sole proprietorships, unincorporated businesses and incorporated companies a Health & Welfare Trust is a CRA approved plan for business owners to deduct healthcare expenses for their employees. Private Health Services Plan (PHSP) fall under the guidelines of the Health & Welfare Trust.PHSP allows sole proprietorships and unincorporated business owners to deduct 100% of qualified […]

Sooner or later it happens to every business owner – some customer somewhere, is going to make an unreasonable request or raise an unfair objection. How the situation is handled may well determine whether or not a client is lost. Use the following techniques to deal with this “thorny” issue while keeping the business AND […]

Crafting and refining a vision for business is a way to gain clarity, stay focused and strategic when building/growing a business. You can use it as a beacon for your daily routine; as a tool to inspire your employees; as a communication message for the customers; and as a criterion for your decisions. It is […]

One of the fatal branding errors that some businesses make is in their email address. I call this problem “the ugly email” – businesses that use email addresses like john@hotmail.com or jane@yahoo.ca or an email through their Internet provider. As an entrepreneur, you have invested a lot of your time and energy in building up […]

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