Have you ever considered the impression your business gives to people who are not ‘29’ anymore? “Older adults tend to be loyal customers. If your business is age-friendly, you can attract and keep customers within a large and expanding demographic.” Age-Friendly British Columbia. When I had my stores, I had a large number of customers […]

Flexibility, change and reinvention are part of the challenge of being an entrepreneur whether you are creating new services to meet your client needs, exploring new opportunities or marketing to potential customers. Consider expanding your business to take advantage of opportunities in other parts of the world. Diversifying into different markets can help you mitigate […]

Insurance coverage is important for small business owners. One effective cost saving strategy is with loan insurance. It is common risk management practice for lending institutions to request disability and life insurance protection on loans and mortgages. Personal insurance is more favourable over creditor protection. We will examine the process, savings, risks and benefits: 1.Application […]

Relaxed work attire is a trend many entrepreneurs have embraced — some perhaps a little too much. In fact, a recent survey commissioned by The Creative Group found 39 percent of executives said workers and company representatives appear too casual when donning a relaxed look. As an entrepreneur, we ARE the company and our appearance […]

As a social media strategist I often come across the following question – I have a barely used Twitter account under my personal name. Should I open a new account for my business under my business name? I strongly suggest you keep just one Twitter account with your name on it. If you want your […]

All businesses impact the environment. The decision to go green is a smart business move. It saves energy, cuts costs, and also creates competitive advantage for you in the market place. Going green is not an overwhelming process. Below are five easy tips to help your small business incorporate greening as part of your business […]

One of the most important lessons all entrepreneurs need to learn early on in their businesses is to ask for help. Too often business owners opt to do everything themselves either because of budget concerns or their inability to let go or ask for help. Here are a few benefits of getting professional advice: We […]

Communication is one of the biggest issues for employers, so you are not alone if you struggle with it. In a small company which has very few people, communication happens easily because you sit side by side. As the company grows it becomes more and more difficult to keep in touch. Even with the advent […]

It’s challenging to make your message stand out from all the ‘noise’ out there. Emails, tweets, facebook invites, text messages, and advertisements – the list goes on. Here are 8 key points to help you get your message heard: 1. Tune into “WIIFM” – Whether it is an audience of one or one hundred and […]

As a social media strategist, I hear over and over again from clients, “But I am on Facebook, so I don’t need to be on Twitter”, or “I just don’t get Twitter.” Facebook is an amazing social media tool to build relationships. But the reason why mastering Twitter will help you to grow your business […]

1 36 37 38 39 40 43