Blog

One of the most important lessons all entrepreneurs need to learn early on in their businesses is to ask for help. Too often business owners opt to do everything themselves either because of budget concerns or their inability to let go or ask for help. Here are a few benefits of getting professional advice: We […]

Communication is one of the biggest issues for employers, so you are not alone if you struggle with it. In a small company which has very few people, communication happens easily because you sit side by side. As the company grows it becomes more and more difficult to keep in touch. Even with the advent […]

It’s challenging to make your message stand out from all the ‘noise’ out there. Emails, tweets, facebook invites, text messages, and advertisements – the list goes on. Here are 8 key points to help you get your message heard: 1. Tune into “WIIFM” – Whether it is an audience of one or one hundred and […]

As a social media strategist, I hear over and over again from clients, “But I am on Facebook, so I don’t need to be on Twitter”, or “I just don’t get Twitter.” Facebook is an amazing social media tool to build relationships. But the reason why mastering Twitter will help you to grow your business […]

Too often, I hear from managers who are at their wits end with a problem employee. Unfortunately they reach out for help at the point of no return. It is important to set expectations early, often and clearly. Meet with your employee on the first day of employment to outline what is important to you […]

Do you ever wonder, how a business stays organized and on track? Is it a rhythm, a natural ability, a learned skill, or possibly a little of each? Is it a secret? Where does it come from? How do you get it? What is the secret to “Organize for Success”? Are you ready? The secret […]

Your market and your customers are always evolving. Standing still in the business world allows other companies to step in and fulfill customer needs. Here are a few tips on how to uncover growth opportunities: Self EvaluationIt is extremely important to first evaluate the existing business. Examining each service or product from its bottom line […]

As a Keynote Speaker and Workshop Facilitator, I have spoken at many functions. The one thing I have consistently noted, especially in business conferences and sales organizations – almost without exception the top business/sales people are seated at or very close to the front, depending on their vision and the angle of the seats. Those […]

Imagine going into a networking event, dropping off your business cards on the table and then walking out. Who would do that? So why do that on Twitter? I see many businesses on Twitter posting what they have for sale and retweeting what other people have said but not actually engaging and then wondering why […]

The most successful marketing strategies begin with the customer in mind. You want to put yourself in her shoes so that you can feel what she is feeling; experience her thoughts including why she needs your product and service, and what might be standing in her way of making the purchase. So how do you […]