Blog

Social Media Marketing is turning traditional marketing techniques on its head. In recent years, due to our ability to filter out advertising, we are moving into a friendlier, “getting to know you” version of marketing, as opposed to “just buy this.” Twitter is a great way to connect with your customers. To get the maximum […]

Giving a quality presentation is one of the most inexpensive and impactful ways to market your business and your expertise. You don’t have to be a professional speaker to do it well. The best presenters are those who convey a passion for their business in an honest, personal way. As a presenter, your goal is […]

If you run your own business, chances are you’ve already made a foray into the wild and wacky world of Social Media Marketing. There are two main rules when it comes to social media: Always provide value It’s not about you In this post, I want to share some best practices for maintaining your business’ […]

In business, when it comes to the proper fit, nowhere is it more important than in recruitment of new staff. Your hiring strategy is key to your company’s future growth. There is no better way to retain employees than to ensure their personal and work values fit in with the culture of your company. Learn […]

As a business owner, you may be comfortable, or prefer, making all the business decisions alone. However, there are endless benefits for having the extra brain power. Creating the Dream Team In choosing the people to include on your strategic team, keep in mind that diversity is the key to bringing new ideas to the […]

“Capital isn’t scarce, vision is.” ~ Sam Walton Being successful in business depends on having a clear vision. Business leaders are responsible for having a clear vision and being able to express it to others – to your employees, investors, partners, suppliers, customers, and communities. Your business then becomes an opportunity for realizing and living […]

Should you use a group buying site like Groupon for your small business? They seem to be everywhere now, with new ones popping up all the time. Before jumping on the group buying bandwagon, consider the following: 1) Make sure that you can break even Some of the biggest horror stories are about small businesses […]

Many small businesses think they can easily maintain their own books. However, doing journal entries is certainly not fun. It is also waste of an entrepreneur’s precious time. Hiring a bookkeeper is an important decision for your business. A bookkeeper is a key part of your management team. Before you hire, ask yourself:Do you only […]

Organization is essential for business success. It starts with first identifying what is important to you, then prioritizing into categories. Whether it is business, personal, club, or group, you will have more clarity for decision making with surroundings that are fully operational. Your documents will be readily available at your fingertips to develop a plan, […]

The ability to follow-up effectively with potential customers and referral partners is key to the success of a small business. Create a standard follow-up guideline– Follow-up with potential customers and referral partners within your standard guideline – will it be 1 day, 2 days, or 3 days? If you wait too long, people will not […]