Blog

Last week I wrote about the imperative for women to take control of their financial future. Now it’s time to look at how to build a financial plan to help you do just that. After understanding a client’s goals, I help my clients look at six intertwined elements of a financial plan: 1.      Cash Flow […]

In 2015, women controlled over $40 Trillion, about 30% of global private wealth and growing. Along with this, 95% of women will be their family’s primary financial decision maker at some point. According to Bridget Brennan, CEO of Female Factor, “Women drive 70-80% of all consumer purchasing, through a combination of their buying power and […]

The WBENC Trade Mission in June was an opportunity for Canadian women-business owners with exporting goals to connect with corporate supplier diversity specialists, as well as export-oriented support organizations. The WBENC Trade Mission is composed of a number of different events offered by a number of different agencies, all of whom focus on assisting women […]

Part one of my blog discussed why researching your audience is crucial for a powerful presentation. Another common mistake I see when people are giving presentations is not having a clear message. They will present a well-rehearsed speech, but during their preparation did not think about what they wanted to achieve during the presentation, and/or […]

What is the most important part of your presentation? The topic? The impact? The takeaways? All three are important, but none of the above will result in an effective presentation without an engaged audience. My rule is that “It’s never about you, it’s all about your audience.” The number one way to ensure success of […]

In Part 1, I talked about your company’s marketplace positioning being a good starting point to brainstorming your business name. Now, let’s consider a few practical matters. 4. Legal structure This topic of legal business structures and their effect on business name registration and protection was covered in a recent Women’s Enterprise Centre blog post. […]

You have a great idea, enough cash to get started and the determination to make your venture a success. But what should you name your new company? Here are a few things to bear in mind when naming your new business. 1. Brand positioning What do you want the name to communicate about your products […]

Last month I stepped away from my desk for a short time, leaving my phone in plain sight. During my brief absence, someone stopped into the office to ask for directions and left with my phone. It took a while for me to notice it was gone, but when I did, panic set in. After […]

In my last blog, I discussed how to protect your family and business with life insurance. Here are two more ideas for you to build a strong safety net. Idea #2 Protect yourself with Disability and Critical Illness insurance Disability Insurance (DI) and Critical Illness insurance (CI) are complementary types of coverage, and are often […]

An entrepreneur’s optimism is a key factor in her success. And yet, that same optimism can sometimes lead business owners to gloss over the troubling “What if…?” questions. Despite our attempts to control our destiny, life happens. The difference between a successful, long term business owner and financial ruin may just come down to having […]

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