Digital Marketing Resources & Training

Having a strong online presence is more important now than ever before!

So Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help you improve your digital marketing game, including:

We are continuously adding to this resource page! Is there something missing? Let us know. And be sure to sign up to our eBlasts to be notified of our upcoming webinars.

We’re here to help! If you’d like to connect with a Business Advisor to discuss your marketing needs, please call 1.800.643.7014, send us an email or fill out this online form.

Jennifer Kolbuc
Owner, MountainTop Consulting and WEC Guest Blogger
Jennifer Kolbuc
Owner, MountainTop Consulting and WEC Guest Blogger

Resources to Launch & Manage Your Website

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Backlinks: How to Use Link Building to Improve Your SEO (April 20, 2021)

About this webinar recording: Backlinks: How to Use Link Building to Improve Your SEO

Link building is the practice of getting other websites to link back to yours. It’s an important SEO strategy that helps you get to the top of search engine results and in front of potential customers.

If done right, link building can be like a “popularity vote” that brings credibility to your website and your business; if done wrong, you might make the mistake of acquiring bad links that could harm your SEO or even incur a Google penalty!

There can be a lot of confusion about strategies and best practices around link building. So Women’s Enterprise Centre hosted SEO specialist, Glynis Tao, for a free session to take you through the process of “How to Get Started with Web Link Building.”

In this webinar, Glynis Tao, Apparel Business Consultant & SEO Specialist, covers:

  • What link building is and why it’s important
  • How to build high-quality backlinks (and how to avoid toxic links)
  • Ways to measure the success of your link building efforts
How to Plan and Launch a New Website (August 27, 2020)

About this webinar recording: How to Plan and Launch a New Website

Planning is the most critical factor in any successful website project. Without a detailed plan and strong understanding of what you need to accomplish your business goals, you can wind up wasting effort, money and countless hours—something no entrepreneur or small business owner can afford to do.

On August 27, we hosted Karthik Balachander and Julianna Horvat from Webnames.ca, who walked through what you will need to consider, create and resource in order to build a professional online presence that expresses who you are and supports your business success.

This information-packed webinar recording helps you ask and answer key questions for your business, including:

  • What is the purpose of your website and who will be using it?
  • How do you choose a domain?
  • What features do you need?
  • Can you do the work yourself or should you hire someone?
  • How do you choose a platform?
  • How can you maintain the site yourself?
  • How much will it cost?
  • How do you make sure it’s secure?
  • What are some pitfalls you should avoid?

This session contained lots of great tips and resources! Download the slide deck for links to dive into each step of the process >>

SEO For Beginners: How customers find you online (May 6, 2020)

About this webinar recording: SEO for Beginners

What is SEO, really?

We hear the acronym SEO everywhere, and are constantly being told how important it is for us to implement on our site. In short, it helps your website show up higher in search results so more customers can find you. Yet in reality, do we really know what it does and how much work is involved?

We hosted Nikki Thibodeau, Shopify Local Community Manager, on May 23 for a beginner-level session to share what SEO is really all about!

In this session we covered:

  • What is SEO?
  • Benefits of SEO
  • An overview of keyword research and how to do it
  • On-site and Off-site SEO

Who is this session for?

  • Beginners who are unfamiliar with SEO
  • People who would like a refresher about SEO
  • Curious entrepreneurs who want to level up

Digital Marketing Resources

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How to Do Keyword Research for SEO: A Step-by-Step Guide (March 11, 2021)

About this webinar recording: How to Do Keyword Research for SEO: A Step-by-Step Guide

With most people working and staying at home, now is the BEST time to increase your website’s visibility.⁣⁣

If you have any online presence, then you probably know that SEO, or Search Engine Optimization, helps your website show up higher in search results so more customers can find you.

But before you can do SEO, you need to know what people are searching for online – in other words, the ‘keywords’ your customers are using.

So Women’s Enterprise Centre hosted SEO specialist, Glynis Tao, for a session to take you through the process of “How to do keyword research for SEO”.

Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms and ranking for those terms in search engines.

In this webinar, we use a sample website to go start-to-finish through the process of doing keyword research. You’ll have your chance to ask questions and gain valuable tips as we cover:

  • What is keyword research and why is it important?
  • How to do keyword research – which tools can you use?
  • How to find the right keywords for your business and niche
  • How to use keywords on your website – where do you put them?

If you’ve been putting it off, or don’t know how to increase the traffic to your website through organic search, then this is the session for you!

How to Get and Grow Your Website Traffic: The Basics (September 17, 2020)

About this webinar recording: How to Get and Grow Your Website Traffic: The Basics

Launching a website is only the first step in succeeding online. Just because you have a website doesn’t mean people will visit it, so you need to draw people in.

On September 17, we hosted Karthik Balachander and Julianna Horvat from Webnames.ca, who shared tips on how to attract more traffic to your website.

During this information-packed webinar recording, you’ll learn:

  • The different sources of traffic to your website
  • Ways to optimize your site for relevance and your ideal buyers
  • Strategies to increase traffic from Search, Social, Referral, Email, Paid and Offline sources
  • How to monitor and analyze traffic to your website for continuous improvement
  • Next steps for growth

Download the slide deck for this session >>

Blogging for Business (May 14, 2020)

About this webinar recording: Blogging for Business

How great would it be to have your ideal clients fall into your lap? For this to happen, you need to be known as an expert in your niche.

To become this expert, blogging your expertise is one of the most authentic, least sales-y ways to do this. In this session from May 14, 2020, Ashley “WriterGal” Doan of WriterGal Marketing shared a blogging for business process that is easy-to-follow and execute, even for the most unskilled writer or the busiest business owner.

This webinar will leave you feeling:

  • Prepared with the easy-to-follow 5-step process to plan, execute, and promote your business blog;
  • Confident with the tools and resources to brainstorm topics that people actually want to read; and
  • Ready with the tools to overcome writer’s block.
Create Your Own Marketing Videos: From Tech to Technique (September 12, 2019)

About this webinar recording: Create Your Own Marketing Videos: From Tech to Technique

Learn how to create your own marketing videos!

The video landscape is changing. Gone are the days when you needed to create a slick ad using a spokesperson, expensive equipment, and complicated software. Now, your audience wants videos that don’t look like ads – ones that are genuine, relevant, and story-driven.

Your business has a story to tell and knowledge to share to inspire and grow your brand and your team. It is time to share that information in an engaging, effective way. We’ll guide you.

On September 12, 2019, we hosted Lorena Klingel of Learn to Flourish. Lorena will teach you how to:

  • Learn and see different types of videos you can create
  • Brainstorm your own list of video ideas
  • Get a demo of easy and free software you can use for creating videos
  • Learn our Heart-Head-Hands scriptwriting technique to make your videos more compelling

By the end, you’ll have experienced the power of creating short, effective videos to share your message with your audience to motivate action and change behavior.

Email Marketing for Maximum Impact (July 15, 2019)

About this webinar recording: Email Marketing for Maximum Impact

Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effective communication channels for any business.

In this information-packed webinar recording, Nikki Thibodeau will teach you how to build an engaged email list and optimize your email campaigns for maximum impact on your bottom line.

We discussed different types of emails you can use to promote your business and stay in touch with clients, plus share insights and best practices so you can:

  • Create better email campaigns
  • Choose the right email service provider (ESP) for your needs
  • Grow your email list
  • Make sure you comply with CASL regulations so you’re not spamming your clients
  • Measure your success with email analytics

Social Media Marketing Resources

Here are some helpful social media tips from our guest blogger, Jennifer Kolbuc, Owner of MountainTop Consulting.

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Social Media: Save time using a content calendar (June 10, 2020)

About this webinar recording: Social Media: Saving time using a content calendar

Just as social media can represent a huge opportunity to connect with your customers, it also has the potential to eat up a lot of your time.

A social media content calendar can help you deliver content that engages your followers while saving time in the process.

On June 10 we hosted social media consultant, Jennifer Kolbuc, who shared her own 12-month content calendar and teach you how to use it! Jennifer talked about:

  •  Why a Content Calendar is a must for your business
  • How to plan out your content
  • Tips for images
  • Scheduling tools for social media

Digital Marketing Offers and Grants

Below are some resources to help you get online and improve your online presence. Also check out our Women and Tech page for tech and tech-enabled businesses, which provides a more comprehensive list of tech support organizations and funding options.

  • Free single-page website and professional email account, from Webnames.ca – WEC is proud to be a partner of this initiative to provide Canadian small businesses, entrepreneurs, and freelancers with a Litesite to get their businesses online.
  • Digital Main Street – A free program to help main street businesses achieve digital transformation, with free and low-cost tools. Get started with a free assessment.
  • BC Launch Online Grant – Grant for BC-based businesses to create an online store or an online booking system and/or improve their existing online presence. The grant will cover 75% of eligible expenses up to a maximum of $7,500. Businesses must have generated sales of $30,000 ore more in 2019 or in the year preceding the application. The application deadline is September 30, 2021 or when funds are fully expended, whichever comes first.

Upcoming Digital Marketing Training

Want to boost your online marketing skills? Check out these upcoming sessions from WEC and our partner network! You may also view our full calendar of events and training for women entrepreneurs or our upcoming WEC webinars on a variety of topics.

Business Card & Logo Design with Canva

Webinar

Characteristics of a good logo are simple, memorable, versatile and relevant. Now that you have a product or service and a business name, you are ready to communicate with your […]

Reach More Customers with the Right Marketing Mix

Webinar

Generating traffic to your physical or digital store is key to growing your business, so finding the right customers and reaching them is always top of mind. We’ll help you […]

Steps to Setting Up Your Online Store

Webinar

It’s never been easier to set up an online store. Whether you are just getting started, transitioning your store online, or you already have an online store that needs to […]

Search Engine Optimization

Webinar

Search rankings are extremely important. Ninety-one per cent of clicks from a Google search go to the results on the first search page. If your customers are searching for you […]

From Shipping to Returns: Keys to E-Commerce Success

Webinar

Shipping and delivery are extensions of your customer experience. Once a customer clicks ‘buy’, it is your job to fulfill, ship and deliver their purchase through a seamless end-to-end experience. […]

Creating a Website for Your Business

Webinar

Thinking of creating a website for your business? WordPress websites make up almost 30% of the internet and it was recently named the world’s fastest growing Content Management System (CMS). […]

Social Media for Small Business

Webinar

While it’s amazing for catching up with old friends, social media can also be a huge driver of traffic and attention to your small business. And, just because you know […]

Integrated e-Commerce Essentials – Okanagan Valley

Webinar

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE) Program! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make […]

How to Grow Your Business on Amazon

Webinar

As someone who may be familiar with the basics of how to sell on Amazon, it’s time to learn about ways to grow your business. Growing as a seller involves […]

Creating Engaging Video Content Using Your Phone

Webinar

If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is […]

Online Lead Generation for Small Business

Webinar

In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers. Thankfully, Digital Marketing […]

Market Research: Find Business Data & Insights

Webinar

As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends […]

Market Research: Surveys and Focus Groups

Webinar

Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, […]

Integrated e-Commerce Essentials – Tri-Cities & Delta

Webinar

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE) Program! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make […]

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