Digital Marketing Resources & Training

Having a strong online presence is more important now than ever before!

So Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help you improve your digital marketing game, including:

We are continuously adding to this resource page! Is there something missing? Let us know. And be sure to sign up to our eBlasts to be notified of our upcoming webinars.

We’re here to help! If you’d like to connect with a Business Advisor to discuss your marketing needs, please call 1.800.643.7014, send us an email or fill out this online form.

Jennifer Kolbuc
Owner, MountainTop Consulting and WEC Guest Blogger
Jennifer Kolbuc
Owner, MountainTop Consulting and WEC Guest Blogger

Resources to Launch & Manage Your Website

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How to Plan and Launch a New Website (August 27, 2020)

About this webinar recording: How to Plan and Launch a New Website

Planning is the most critical factor in any successful website project. Without a detailed plan and strong understanding of what you need to accomplish your business goals, you can wind up wasting effort, money and countless hours—something no entrepreneur or small business owner can afford to do.

On August 27, we hosted Karthik Balachander and Julianna Horvat from Webnames.ca, who walked through what you will need to consider, create and resource in order to build a professional online presence that expresses who you are and supports your business success.

This information-packed webinar recording helps you ask and answer key questions for your business, including:

  • What is the purpose of your website and who will be using it?
  • How do you choose a domain?
  • What features do you need?
  • Can you do the work yourself or should you hire someone?
  • How do you choose a platform?
  • How can you maintain the site yourself?
  • How much will it cost?
  • How do you make sure it’s secure?
  • What are some pitfalls you should avoid?

This session contained lots of great tips and resources! Download the slide deck for links to dive into each step of the process >>

SEO For Beginners: How customers find you online (May 6, 2020)

About this webinar recording: SEO for Beginners

What is SEO, really?

We hear the acronym SEO everywhere, and are constantly being told how important it is for us to implement on our site. In short, it helps your website show up higher in search results so more customers can find you. Yet in reality, do we really know what it does and how much work is involved?

We hosted Nikki Thibodeau, Shopify Local Community Manager, on May 23 for a beginner-level session to share what SEO is really all about!

In this session we covered:

  • What is SEO?
  • Benefits of SEO
  • An overview of keyword research and how to do it
  • On-site and Off-site SEO

Who is this session for?

  • Beginners who are unfamiliar with SEO
  • People who would like a refresher about SEO
  • Curious entrepreneurs who want to level up

Digital Marketing Resources

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How to Get and Grow Your Website Traffic: The Basics (September 17, 2020)

About this webinar recording: How to Get and Grow Your Website Traffic: The Basics

Launching a website is only the first step in succeeding online. Just because you have a website doesn’t mean people will visit it, so you need to draw people in.

On September 17, we hosted Karthik Balachander and Julianna Horvat from Webnames.ca, who shared tips on how to attract more traffic to your website.

During this information-packed webinar recording, you’ll learn:

  • The different sources of traffic to your website
  • Ways to optimize your site for relevance and your ideal buyers
  • Strategies to increase traffic from Search, Social, Referral, Email, Paid and Offline sources
  • How to monitor and analyze traffic to your website for continuous improvement
  • Next steps for growth
Blogging for Business (May 14, 2020)

About this webinar recording: Blogging for Business

How great would it be to have your ideal clients fall into your lap? For this to happen, you need to be known as an expert in your niche.

To become this expert, blogging your expertise is one of the most authentic, least sales-y ways to do this. In this session from May 14, 2020, Ashley “WriterGal” Doan of WriterGal Marketing shared a blogging for business process that is easy-to-follow and execute, even for the most unskilled writer or the busiest business owner.

This webinar will leave you feeling:

  • Prepared with the easy-to-follow 5-step process to plan, execute, and promote your business blog;
  • Confident with the tools and resources to brainstorm topics that people actually want to read; and
  • Ready with the tools to overcome writer’s block.
Create Your Own Marketing Videos: From Tech to Technique (September 12, 2019)

About this webinar recording: Create Your Own Marketing Videos: From Tech to Technique

Learn how to create your own marketing videos!

The video landscape is changing. Gone are the days when you needed to create a slick ad using a spokesperson, expensive equipment, and complicated software. Now, your audience wants videos that don’t look like ads – ones that are genuine, relevant, and story-driven.

Your business has a story to tell and knowledge to share to inspire and grow your brand and your team. It is time to share that information in an engaging, effective way. We’ll guide you.

On September 12, 2019, we hosted Lorena Klingel of Learn to Flourish. Lorena will teach you how to:

  • Learn and see different types of videos you can create
  • Brainstorm your own list of video ideas
  • Get a demo of easy and free software you can use for creating videos
  • Learn our Heart-Head-Hands scriptwriting technique to make your videos more compelling

By the end, you’ll have experienced the power of creating short, effective videos to share your message with your audience to motivate action and change behavior.

Email Marketing for Maximum Impact (July 15, 2019)

About this webinar recording: Email Marketing for Maximum Impact

Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effective communication channels for any business.

In this information-packed webinar recording, Nikki Thibodeau will teach you how to build an engaged email list and optimize your email campaigns for maximum impact on your bottom line.

We discussed different types of emails you can use to promote your business and stay in touch with clients, plus share insights and best practices so you can:

  • Create better email campaigns
  • Choose the right email service provider (ESP) for your needs
  • Grow your email list
  • Make sure you comply with CASL regulations so you’re not spamming your clients
  • Measure your success with email analytics

Social Media Marketing Resources

Here are some helpful social media tips from our guest blogger, Jennifer Kolbuc, Owner of MountainTop Consulting.

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Social Media: Save time using a content calendar (June 10, 2020)

About this webinar recording: Social Media: Saving time using a content calendar

Just as social media can represent a huge opportunity to connect with your customers, it also has the potential to eat up a lot of your time.

A social media content calendar can help you deliver content that engages your followers while saving time in the process.

On June 10 we hosted social media consultant, Jennifer Kolbuc, who shared her own 12-month content calendar and teach you how to use it! Jennifer talked about:

  •  Why a Content Calendar is a must for your business
  • How to plan out your content
  • Tips for images
  • Scheduling tools for social media

Digital Marketing Offers and Grants

Below are some resources to help you get online and improve your online presence. Also check out our Women and Tech page for tech and tech-enabled businesses, which provides a more comprehensive list of tech support organizations and funding options.

  • Digital Skills for Youth Program, from Innovate BC – B.C. based businesses can get up to $26,000 to hire youth for a tech role.
  • Free single-page website and professional email account, from Webnames.ca – WEC is proud to be a partner of this initiative to provide Canadian small businesses, entrepreneurs, and freelancers with a Litesite to get their businesses online.
  • Digital Main Street – A free program to help main street businesses achieve digital transformation, with free and low-cost tools. Get started with a free assessment.

Upcoming Digital Marketing Training

Want to boost your online marketing skills? Check out these upcoming sessions from WEC and our partner network! You may also view our full calendar of events and training for women entrepreneurs or our upcoming WEC webinars on a variety of topics.

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Upcoming Events › Digital Marketing

October 2020

Google Strategies for Your Local Business

October 23 @ 9:00 am - 10:00 am
Webinar Canada

How Google My Business is Your New Front Door COURSE DESCRIPTION This pandemic is forcing small businesses to pivot and go online. Your Google My Business profile could be that quick win to reach customers and convey what’s unique about your business. It’s more important than ever to effectively utilize this channel to keep new and existing customers informed about your business, from new hours of operation and procedures to fresh product offerings. Updating the information on your GMB profile…

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November 2020

Search Engine Optimization & Google Analytics

November 5 @ 9:00 am - 4:00 pm
Webinar Canada

Search rankings are extremely important. Ninety-one per cent of clicks from a Google search go to the results on the first search page. If your customers are searching for you online, then you need to think about search engine optimization (SEO) for your business. This class explains the best practices of SEO today and provides tools that simplify the process, including Google Analytics. Registration Deadline: Nov 2 Learn More or Register

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Instagram for Business – Beginner

November 16 @ 9:00 am - 1:00 pm
Webinar Canada

Learn to use the mobile app ‘Instagram’ to reach potential customers and/or promote a virtual store. Instagram is a visual digital organizer that will help you to present images of your business in a professional manner; it also complements other Social Media. This workshop will review the features and help you understand how best to use them to market your business, your products/services and yourself. You’ll also learn how to set up your account and find new followers. Bring images,…

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Marketing for Small Business

November 16 @ 1:00 pm - 4:00 pm
Webinar Canada

Marketing Strategy for Small Business Marketing for Small Business COURSE DESCRIPTION You know what your small business has to offer, but how do you get that message across to potential customers? Marketing is the single most effective way to spread the word. Presented by Mary Charleson, Charleson Communications, Marketing for Small Business will help you focus on what your unique value proposition is and how to communicate your message effectively. You’ll learn about the most effective marketing tools, the changing…

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Build Your Website with Weebly.com

November 17 @ 9:00 am - 4:00 pm
Webinar Canada

A website is a great way to showcase your business. If you’re someone who likes to do-it-yourself or you’re on a budget, then this class is a great way to learn how to build your website. Weebly is a free website builder that allows anybody to build their own websites quickly and with ease. This site is founded on the belief that anyone should have the tools to take their business from idea to launch to growth. Bring photos, write-ups…

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Social Media for Small Business

November 19 @ 1:00 pm - 4:30 pm
Webinar Canada

Using Social Media for Success COURSE DESCRIPTION While it’s amazing for catching up with old friends, social media can also be a huge driver of traffic and attention to your small business. And, just because you know what social media is, does not mean you necessarily understand how to use social media to grow and develop your business. This workshop focuses on understanding social media for small business, what it is and how it’s connecting people. WHAT WILL I LEARN?…

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Building Your Website with WordPress

November 23 @ 9:00 am - 4:00 pm
Webinar Canada

In this two-day workshop (Nov 23 & 24) learn to create, build, and manage your own website using the world’s leading open-source web publishing platform, WordPress.com. Bring your text, images, and imagination to build a fully functioning website (with free hosting). Workshop includes lecture and demonstration, but mostly focuses on participants building their own website. There is plenty of time for questions and one-on-one instruction. Learn More or Register

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November 25 @ 9:00 am - 12:00 pm
Webinar Canada

Search Engine Marketing (SEM) to Attract More Customers COURSE DESCRIPTION Google Ads and SEM (Search Engine Marketing) have the potential to showcase your business to a whole new audience. Are you taking advantage? In this informative and fast-paced webinar, you’ll learn the basics of how SEM can drive traffic to your website and add an effective weapon to your marketing mix. You’ll discover how pay-per-click advertising works, and best practices for creating eye-catching, relevant ads that draw customers to your…

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December 2020

Instagram: Amp Up Your Game – Intermediate/Advanced

December 1 @ 9:00 am - 4:00 pm
Webinar Canada

For those who are already familiar with Instagram and would like to know more about proper hashtags, planning posts, composing better pictures. The goal is to improve your workflow, engage with and attract more followers, and help build a profile to represent your business and brand. We will be using your existing pictures and some Instagram available apps too. Registration Deadline: Nov 26 Learn More or Register

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Integrated e-Commerce Essentials (ICE)

December 2 @ 9:00 am - 12:30 pm
|Recurring Event (See all)

One event on December 3, 2020 at 9:00 am

Webinar Canada

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce Essentials (ICE), a workshop that helps businesses discover, learn, and create an integrated online strategy to drive global sales. Integrated e-Commerce is growing twice as…

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Integrated e-Commerce Essentials (ICE)

December 3 @ 9:00 am - 12:30 pm
|Recurring Event (See all)

One event on December 3, 2020 at 9:00 am

Webinar Canada

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce Essentials (ICE), a workshop that helps businesses discover, learn, and create an integrated online strategy to drive global sales. Integrated e-Commerce is growing twice as…

Find out more »

Facebook for Business – Beginner

December 7 @ 9:00 am - 1:00 pm
Webinar Canada

In this class, learn what Facebook's all about and how small businesses are using it to gain a bigger audience for very little cost. In the second half, set up your Facebook business page and start using it! We will also set up your LinkedIn profile. Registration deadline: Dec 3 Learn More or Register

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Facebook: Engage Your Audience – Advanced

December 14 @ 9:00 am - 1:00 pm
Webinar Canada

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Dec 10 Learn More or Register

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