Digital Marketing Resources & Training

Having a strong online presence is more important now than ever before!

So Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help you improve your digital marketing game, including:

We are continuously adding to this resource page! Is there something missing? Let us know. And be sure to sign up to our eBlasts to be notified of our upcoming webinars.

We’re here to help! If you’d like to connect with a Business Advisor to discuss your marketing needs, please call 1.800.643.7014, send us an email or fill out this online form.

Jennifer Kolbuc
Owner, MountainTop Consulting and WEC Guest Blogger
Jennifer Kolbuc
Owner, MountainTop Consulting and WEC Guest Blogger

Resources to Launch & Manage Your Website

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Backlinks: How to Use Link Building to Improve Your SEO (April 20, 2021)

About this webinar recording: Backlinks: How to Use Link Building to Improve Your SEO

Link building is the practice of getting other websites to link back to yours. It’s an important SEO strategy that helps you get to the top of search engine results and in front of potential customers.

If done right, link building can be like a “popularity vote” that brings credibility to your website and your business; if done wrong, you might make the mistake of acquiring bad links that could harm your SEO or even incur a Google penalty!

There can be a lot of confusion about strategies and best practices around link building. So Women’s Enterprise Centre hosted SEO specialist, Glynis Tao, for a free session to take you through the process of “How to Get Started with Web Link Building.”

In this webinar, Glynis Tao, Apparel Business Consultant & SEO Specialist, covers:

  • What link building is and why it’s important
  • How to build high-quality backlinks (and how to avoid toxic links)
  • Ways to measure the success of your link building efforts
How to Plan and Launch a New Website (August 27, 2020)

About this webinar recording: How to Plan and Launch a New Website

Planning is the most critical factor in any successful website project. Without a detailed plan and strong understanding of what you need to accomplish your business goals, you can wind up wasting effort, money and countless hours—something no entrepreneur or small business owner can afford to do.

On August 27, we hosted Karthik Balachander and Julianna Horvat from Webnames.ca, who walked through what you will need to consider, create and resource in order to build a professional online presence that expresses who you are and supports your business success.

This information-packed webinar recording helps you ask and answer key questions for your business, including:

  • What is the purpose of your website and who will be using it?
  • How do you choose a domain?
  • What features do you need?
  • Can you do the work yourself or should you hire someone?
  • How do you choose a platform?
  • How can you maintain the site yourself?
  • How much will it cost?
  • How do you make sure it’s secure?
  • What are some pitfalls you should avoid?

This session contained lots of great tips and resources! Download the slide deck for links to dive into each step of the process >>

SEO For Beginners: How customers find you online (May 6, 2020)

About this webinar recording: SEO for Beginners

What is SEO, really?

We hear the acronym SEO everywhere, and are constantly being told how important it is for us to implement on our site. In short, it helps your website show up higher in search results so more customers can find you. Yet in reality, do we really know what it does and how much work is involved?

We hosted Nikki Thibodeau, Shopify Local Community Manager, on May 23 for a beginner-level session to share what SEO is really all about!

In this session we covered:

  • What is SEO?
  • Benefits of SEO
  • An overview of keyword research and how to do it
  • On-site and Off-site SEO

Who is this session for?

  • Beginners who are unfamiliar with SEO
  • People who would like a refresher about SEO
  • Curious entrepreneurs who want to level up

Digital Marketing Resources

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How to Do Keyword Research for SEO: A Step-by-Step Guide (March 11, 2021)

About this webinar recording: How to Get and Grow Your Website Traffic: The Basics

With most people working and staying at home, now is the BEST time to increase your website’s visibility.⁣⁣

If you have any online presence, then you probably know that SEO, or Search Engine Optimization, helps your website show up higher in search results so more customers can find you.

But before you can do SEO, you need to know what people are searching for online – in other words, the ‘keywords’ your customers are using.

So Women’s Enterprise Centre hosted SEO specialist, Glynis Tao, for a session to take you through the process of “How to do keyword research for SEO”.

Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms and ranking for those terms in search engines.

In this webinar, we use a sample website to go start-to-finish through the process of doing keyword research. You’ll have your chance to ask questions and gain valuable tips as we cover:

  • What is keyword research and why is it important?
  • How to do keyword research – which tools can you use?
  • How to find the right keywords for your business and niche
  • How to use keywords on your website – where do you put them?

If you’ve been putting it off, or don’t know how to increase the traffic to your website through organic search, then this is the session for you!

How to Get and Grow Your Website Traffic: The Basics (September 17, 2020)

About this webinar recording: How to Get and Grow Your Website Traffic: The Basics

Launching a website is only the first step in succeeding online. Just because you have a website doesn’t mean people will visit it, so you need to draw people in.

On September 17, we hosted Karthik Balachander and Julianna Horvat from Webnames.ca, who shared tips on how to attract more traffic to your website.

During this information-packed webinar recording, you’ll learn:

  • The different sources of traffic to your website
  • Ways to optimize your site for relevance and your ideal buyers
  • Strategies to increase traffic from Search, Social, Referral, Email, Paid and Offline sources
  • How to monitor and analyze traffic to your website for continuous improvement
  • Next steps for growth
Blogging for Business (May 14, 2020)

About this webinar recording: Blogging for Business

How great would it be to have your ideal clients fall into your lap? For this to happen, you need to be known as an expert in your niche.

To become this expert, blogging your expertise is one of the most authentic, least sales-y ways to do this. In this session from May 14, 2020, Ashley “WriterGal” Doan of WriterGal Marketing shared a blogging for business process that is easy-to-follow and execute, even for the most unskilled writer or the busiest business owner.

This webinar will leave you feeling:

  • Prepared with the easy-to-follow 5-step process to plan, execute, and promote your business blog;
  • Confident with the tools and resources to brainstorm topics that people actually want to read; and
  • Ready with the tools to overcome writer’s block.
Create Your Own Marketing Videos: From Tech to Technique (September 12, 2019)

About this webinar recording: Create Your Own Marketing Videos: From Tech to Technique

Learn how to create your own marketing videos!

The video landscape is changing. Gone are the days when you needed to create a slick ad using a spokesperson, expensive equipment, and complicated software. Now, your audience wants videos that don’t look like ads – ones that are genuine, relevant, and story-driven.

Your business has a story to tell and knowledge to share to inspire and grow your brand and your team. It is time to share that information in an engaging, effective way. We’ll guide you.

On September 12, 2019, we hosted Lorena Klingel of Learn to Flourish. Lorena will teach you how to:

  • Learn and see different types of videos you can create
  • Brainstorm your own list of video ideas
  • Get a demo of easy and free software you can use for creating videos
  • Learn our Heart-Head-Hands scriptwriting technique to make your videos more compelling

By the end, you’ll have experienced the power of creating short, effective videos to share your message with your audience to motivate action and change behavior.

Email Marketing for Maximum Impact (July 15, 2019)

About this webinar recording: Email Marketing for Maximum Impact

Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effective communication channels for any business.

In this information-packed webinar recording, Nikki Thibodeau will teach you how to build an engaged email list and optimize your email campaigns for maximum impact on your bottom line.

We discussed different types of emails you can use to promote your business and stay in touch with clients, plus share insights and best practices so you can:

  • Create better email campaigns
  • Choose the right email service provider (ESP) for your needs
  • Grow your email list
  • Make sure you comply with CASL regulations so you’re not spamming your clients
  • Measure your success with email analytics

Social Media Marketing Resources

Here are some helpful social media tips from our guest blogger, Jennifer Kolbuc, Owner of MountainTop Consulting.

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Social Media: Save time using a content calendar (June 10, 2020)

About this webinar recording: Social Media: Saving time using a content calendar

Just as social media can represent a huge opportunity to connect with your customers, it also has the potential to eat up a lot of your time.

A social media content calendar can help you deliver content that engages your followers while saving time in the process.

On June 10 we hosted social media consultant, Jennifer Kolbuc, who shared her own 12-month content calendar and teach you how to use it! Jennifer talked about:

  •  Why a Content Calendar is a must for your business
  • How to plan out your content
  • Tips for images
  • Scheduling tools for social media

Digital Marketing Offers and Grants

Below are some resources to help you get online and improve your online presence. Also check out our Women and Tech page for tech and tech-enabled businesses, which provides a more comprehensive list of tech support organizations and funding options.

  • Digital Skills for Youth Program, from Innovate BC – B.C. based businesses can get up to $26,000 to hire youth for a tech role.
  • Free single-page website and professional email account, from Webnames.ca – WEC is proud to be a partner of this initiative to provide Canadian small businesses, entrepreneurs, and freelancers with a Litesite to get their businesses online.
  • Digital Main Street – A free program to help main street businesses achieve digital transformation, with free and low-cost tools. Get started with a free assessment.

Upcoming Digital Marketing Training

Want to boost your online marketing skills? Check out these upcoming sessions from WEC and our partner network! You may also view our full calendar of events and training for women entrepreneurs or our upcoming WEC webinars on a variety of topics.

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Upcoming Events › Digital Marketing

May 2021

Search Engine Optimization

May 13 @ 9:00 am - 1:00 pm
Webinar Canada

Search rankings are extremely important. Ninety-one per cent of clicks from a Google search go to the results on the first search page. If your customers are searching for you online, then you need to think about search engine optimization (SEO) for your business. This class explains the best practices of SEO today and provides tools that simplify the process, including Google Analytics. Registration Deadline: May 10 Learn More or Register

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Google Lens: The Future of Marketing

May 18 @ 12:00 pm - 1:00 pm
Webinar Canada

Google Lens turns your phone camera into an A.I.-Powered visual search tool. It works with Google Assistant and Google Photos to help people find businesses, recognize images, or transfer text to phone, with just the touch of a screen. This technology makes it easier for people to find specific products and services in an instant. In this workshop, learn about this new marketing technology, how best to be prepared, and how to efficiently incorporate it into your existing business MAP…

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Get Started with Selling on Amazon Canada

May 19 @ 12:00 pm - 1:00 pm
Webinar Canada

Amazon is proud to support small businesses: in Canada, 30,000 third-party sellers from all 13 provinces and territories – many of which are SMBs – grossed more than $1 billion on Amazon.ca in 2019, growing 40% year-over-year, and more than $2 billion on Amazon’s stores around the world. In fact, more than half of paid units sold on Amazon globally are from third-party sellers. Amazon offers innovative tools, resources and opportunities to help SMBs succeed in even the most uncertain…

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Building a Website with Squarespace

May 26 @ 9:00 am - 4:00 pm
Webinar Canada

Build a website in a day using the popular low-cost squarespace.com platform. Customize their templates to fit your business and personality. Connected Services are built into your Squarespace website so you can easily connect to leading payment, shipping, social media, and marketing tools. Have your logo, images and write-ups ready if you have them. Registration deadline: May 20 Learn More or Register

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Facebook for Business (beginner)

May 27 @ 9:00 am - 1:00 pm
Webinar Canada

In this class, learn what Facebook's all about and how small businesses are using it to gain a bigger audience for very little cost. In the second half, set up your Facebook business page and start using it! We will also set up your LinkedIn profile. Registration deadline: May 21 Learn More or Register

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June 2021

How to Drive More Traffic to Your Website

June 2 @ 10:00 am - 12:00 pm
Webinar Canada

93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers. This seminar will provide you with an overview of the digital ecosystem including search engines and analytics. Join our digital marketing expert Warren Thompson, Co-Founder…

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Integrated e-Commerce Essentials – Vancouver Island

June 8 @ 9:00 am - 12:30 pm
|Recurring Event (See all)

One event on June 9, 2021 at 9:00 am

Webinar Canada

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE)! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce Essentials (ICE), a workshop that helps businesses discover, learn, and create an integrated online strategy to drive global sales. Integrated e-Commerce is growing twice as…

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Integrated e-Commerce Essentials – Vancouver Island

June 9 @ 9:00 am - 12:30 pm
|Recurring Event (See all)

One event on June 9, 2021 at 9:00 am

Webinar Canada

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE)! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce Essentials (ICE), a workshop that helps businesses discover, learn, and create an integrated online strategy to drive global sales. Integrated e-Commerce is growing twice as…

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Creating Engaging Video Content Using Your Phone

June 15 @ 10:00 am - 12:00 pm
Webinar Canada

If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily. In the era of physical distancing, now is the perfect time for business owners to become comfortable with producing their own video content. All that’s needed is a smartphone and a good idea.…

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Get Started with Email Marketing

June 23 @ 1:00 pm - 4:00 pm
Webinar Canada

Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox. WHAT WILL I LEARN? How to integrate email into your overall marketing strategy Choose the best platform for your email marketing Understand the components of a successful email campaign Determine the success…

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Online Lead Generation for Small Business

June 29 @ 10:30 am - 12:00 pm
Webinar Canada

In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers. Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several different places without breaking the bank. Join Ted Lau, Ballistic Arts, and learn practical, DIY tips for generating sales leads online. You’ll learn cost-effective digital…

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