Digital Marketing Resources & Training
Having a strong online presence is more important now than ever before!
So Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help you improve your digital marketing game, including:
- Resources to help you launch and manage your website
- Digital marketing resources
- Social media tips for small businesses
We’re here to help! If you’d like to connect with a Business Advisor to discuss your marketing needs, please call 1.800.643.7014, send us an email or fill out this online form.
Resources to Launch & Manage Your Website
- How to Plan and Launch a Website, from Webnames.ca – A collection of links and resources. Also see the webinar recording, below.
- 3 Quick Tips to Improve Your Web Copy, blog from Zena Ryder, Owner, Boudica Writing
- How to Write the About Page of Your Website, blog from Erin Glieg, Owner, EMG Design
- eCommerce SEO Checklist, from Shopify
- How to Choose the Perfect Domain Name for a Business, blog from Webnames.ca
Learn on demand
Digital Marketing Resources
- How to Get and Grow Your Website Traffic, from Webnames.ca – A collection of links and resources. Also see the webinar recording, below.
- 4 Compelling Reasons Blogging is Best for Business, from Ashley “WriterGal” Doan
- 5 Steps to Help Tackle Your Video Project, from Learn to Flourish
Learn on demand
Social Media Marketing Resources
Here are some helpful social media tips from our guest blogger, Jennifer Kolbuc, Owner of MountainTop Consulting.
- Do I Need to Have My Brand on Social Media?
- 20 Things to Start and Stop Doing on Social Media in 2020
- 3 Reasons You Need to Create Instagram Stories for Your Business
- Let’s Chat About Writing Prompts for Social Media
- Set Up Your Content Calendar for Success
- The 4 C’s of Standing Out on Instagram
Learn on demand
Digital Marketing Offers and Grants
Below are some resources to help you get online and improve your online presence. Also check out our Women and Tech page for tech and tech-enabled businesses, which provides a more comprehensive list of tech support organizations and funding options.
- Digital Skills for Youth Program, from Innovate BC – B.C. based businesses can get up to $26,000 to hire youth for a tech role.
- Free single-page website and professional email account, from Webnames.ca – WEC is proud to be a partner of this initiative to provide Canadian small businesses, entrepreneurs, and freelancers with a Litesite to get their businesses online.
- Digital Main Street – A free program to help main street businesses achieve digital transformation, with free and low-cost tools. Get started with a free assessment.
Upcoming Digital Marketing Training
Want to boost your online marketing skills? Check out these upcoming sessions from WEC and our partner network! You may also view our full calendar of events and training for women entrepreneurs or our upcoming WEC webinars on a variety of topics.
Past Events › Digital Marketing
Fusion Methodology: like-minded people working together for mutual benefit. Digital marketing is booming and it’s important to maximize your organic growth through fusion methodology. Instructor, Chris Holland reviews fusion methods, organic growth, and digital marketing opportunities, and how they can help your business become accessible to the ideal demographic. Once you effectively apply these tools, your marketing campaigns will not only be more successful, they will be more enjoyable to run! Registration deadline: Sept 17 Learn More or RegisterFind out more »
No matter your business, you know you need to be sending out regular emails to your clients and customers to keep them informed, engaged with your offerings and connected to what makes your business unique. But what to write? In this workshop we will write up an effective welcoming sequence that begins the relationship building process in a way that speaks your values as a business. We’ll also move on to creating an email newsletter schedule, and ideas on what…Find out more »
Two day workshop, Sept 29 & 30, 9:00 am to 4:00 pm each day In this hands-on, two-day workshop you will learn to create, build and manage your own online store using one of the leading Software as Service platforms: Shopify. Bring your product description and photos, other text (e.g. shipping details, logos, images) and imagination to craft your own fully functioning online store (with a free 14 day trial from Shopify) by the end of the workshop. The workshop…Find out more »
Building resilience into your business SFU VentureLabs rolled out a 2020 pilot program “Marketing as a Service” where we partnered senior marketing mentors with students to offer marketing services to several VentureLabs companies. Learn how ThisFish worked with this team to meet a critical marketing need – a new newsletter, with minimal company investment, drawing on mentors and students. Learn More or RegisterFind out more »
Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE)! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce Essentials (ICE), a workshop that helps businesses discover, learn, and create an integrated online strategy to drive global sales. Integrated e-Commerce is growing twice…Find out more »
It’s time to get your business on Facebook and learn how social media can help you market your business in an affordable way. In this class, learn how to set-up your Facebook business page, create posts, and connect with your customers. Registration deadline: Oct 5 Learn More or RegisterFind out more »
How do you tell a compelling story and build your farm identity online? What do you need to do to sell online? How can you capitalize on the increased demand for local food? Ensuring your farm business has an effective online presence is more important than ever. Agriculture Specialist, Nyree Marsh, will walk participants through the key factors for marketing and selling online. You will come away with ideas on how to fit online opportunities to your operation. We will…Find out more »
How to Reach Customers with Simple Videos From Your Phone COURSE DESCRIPTION If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily. In the era of physical distancing, now is the perfect time for business owners to become comfortable with producing their own…Find out more »
Google Lens turns your phone camera into an A.I.-Powered visual search tool. It works with Google Assistant and Google Photos to help people find businesses, recognize images, or transfer text to phone, with just the touch of a screen. This technology makes it easier for people to find specific products and services in an instant. In this workshop, learn about this new marketing technology, how best to be prepared, and how to efficiently incorporate it into your existing business MAP…Find out more »
COVID-19 has changed everything, including how consumers shop. Join Google, Digital Main Street, BDC and local business owners to learn how to build an online business for free, optimize it, and get your products into the hands of more customers. Learn More or RegisterFind out more »
In advance of the holiday season, join us to hear from seasoned entrepreneurs and Shopify experts on how to sell in new and innovative ways to get more of your products into the hands of customers, online or in-store. Learn More or RegisterFind out more »
How Google My Business is Your New Front Door COURSE DESCRIPTION This pandemic is forcing small businesses to pivot and go online. Your Google My Business profile could be that quick win to reach customers and convey what’s unique about your business. It’s more important than ever to effectively utilize this channel to keep new and existing customers informed about your business, from new hours of operation and procedures to fresh product offerings. Updating the information on your GMB profile…Find out more »