Digital Marketing Resources & Training

Having a strong online presence is more important now than ever before!

So Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help you improve your digital marketing game, including:

We are continuously adding to this resource page! Is there something missing? Let us know. And be sure to sign up to our eBlasts to be notified of our upcoming webinars.

We’re here to help! If you’d like to connect with a Business Advisor to discuss your marketing needs, please call 1.800.643.7014, send us an email or fill out this online form.

Jennifer Kolbuc
Owner, MountainTop Consulting and WEC Guest Blogger
Jennifer Kolbuc
Owner, MountainTop Consulting and WEC Guest Blogger

Resources to Launch & Manage Your Website

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How to Plan and Launch a New Website (August 27, 2020)

About this webinar recording: How to Plan and Launch a New Website

Planning is the most critical factor in any successful website project. Without a detailed plan and strong understanding of what you need to accomplish your business goals, you can wind up wasting effort, money and countless hours—something no entrepreneur or small business owner can afford to do.

On August 27, we hosted Karthik Balachander and Julianna Horvat from Webnames.ca, who walked through what you will need to consider, create and resource in order to build a professional online presence that expresses who you are and supports your business success.

This information-packed webinar recording helps you ask and answer key questions for your business, including:

  • What is the purpose of your website and who will be using it?
  • How do you choose a domain?
  • What features do you need?
  • Can you do the work yourself or should you hire someone?
  • How do you choose a platform?
  • How can you maintain the site yourself?
  • How much will it cost?
  • How do you make sure it’s secure?
  • What are some pitfalls you should avoid?

This session contained lots of great tips and resources! Download the slide deck for links to dive into each step of the process >>

SEO For Beginners: How customers find you online (May 6, 2020)

About this webinar recording: SEO for Beginners

What is SEO, really?

We hear the acronym SEO everywhere, and are constantly being told how important it is for us to implement on our site. In short, it helps your website show up higher in search results so more customers can find you. Yet in reality, do we really know what it does and how much work is involved?

We hosted Nikki Thibodeau, Shopify Local Community Manager, on May 23 for a beginner-level session to share what SEO is really all about!

In this session we covered:

  • What is SEO?
  • Benefits of SEO
  • An overview of keyword research and how to do it
  • On-site and Off-site SEO

Who is this session for?

  • Beginners who are unfamiliar with SEO
  • People who would like a refresher about SEO
  • Curious entrepreneurs who want to level up

Digital Marketing Resources

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How to Get and Grow Your Website Traffic: The Basics (September 17, 2020)

About this webinar recording: How to Get and Grow Your Website Traffic: The Basics

Launching a website is only the first step in succeeding online. Just because you have a website doesn’t mean people will visit it, so you need to draw people in.

On September 17, we hosted Karthik Balachander and Julianna Horvat from Webnames.ca, who shared tips on how to attract more traffic to your website.

During this information-packed webinar recording, you’ll learn:

  • The different sources of traffic to your website
  • Ways to optimize your site for relevance and your ideal buyers
  • Strategies to increase traffic from Search, Social, Referral, Email, Paid and Offline sources
  • How to monitor and analyze traffic to your website for continuous improvement
  • Next steps for growth
Blogging for Business (May 14, 2020)

About this webinar recording: Blogging for Business

How great would it be to have your ideal clients fall into your lap? For this to happen, you need to be known as an expert in your niche.

To become this expert, blogging your expertise is one of the most authentic, least sales-y ways to do this. In this session from May 14, 2020, Ashley “WriterGal” Doan of WriterGal Marketing shared a blogging for business process that is easy-to-follow and execute, even for the most unskilled writer or the busiest business owner.

This webinar will leave you feeling:

  • Prepared with the easy-to-follow 5-step process to plan, execute, and promote your business blog;
  • Confident with the tools and resources to brainstorm topics that people actually want to read; and
  • Ready with the tools to overcome writer’s block.
Create Your Own Marketing Videos: From Tech to Technique (September 12, 2019)

About this webinar recording: Create Your Own Marketing Videos: From Tech to Technique

Learn how to create your own marketing videos!

The video landscape is changing. Gone are the days when you needed to create a slick ad using a spokesperson, expensive equipment, and complicated software. Now, your audience wants videos that don’t look like ads – ones that are genuine, relevant, and story-driven.

Your business has a story to tell and knowledge to share to inspire and grow your brand and your team. It is time to share that information in an engaging, effective way. We’ll guide you.

On September 12, 2019, we hosted Lorena Klingel of Learn to Flourish. Lorena will teach you how to:

  • Learn and see different types of videos you can create
  • Brainstorm your own list of video ideas
  • Get a demo of easy and free software you can use for creating videos
  • Learn our Heart-Head-Hands scriptwriting technique to make your videos more compelling

By the end, you’ll have experienced the power of creating short, effective videos to share your message with your audience to motivate action and change behavior.

Email Marketing for Maximum Impact (July 15, 2019)

About this webinar recording: Email Marketing for Maximum Impact

Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effective communication channels for any business.

In this information-packed webinar recording, Nikki Thibodeau will teach you how to build an engaged email list and optimize your email campaigns for maximum impact on your bottom line.

We discussed different types of emails you can use to promote your business and stay in touch with clients, plus share insights and best practices so you can:

  • Create better email campaigns
  • Choose the right email service provider (ESP) for your needs
  • Grow your email list
  • Make sure you comply with CASL regulations so you’re not spamming your clients
  • Measure your success with email analytics

Social Media Marketing Resources

Here are some helpful social media tips from our guest blogger, Jennifer Kolbuc, Owner of MountainTop Consulting.

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Social Media: Save time using a content calendar (June 10, 2020)

About this webinar recording: Social Media: Saving time using a content calendar

Just as social media can represent a huge opportunity to connect with your customers, it also has the potential to eat up a lot of your time.

A social media content calendar can help you deliver content that engages your followers while saving time in the process.

On June 10 we hosted social media consultant, Jennifer Kolbuc, who shared her own 12-month content calendar and teach you how to use it! Jennifer talked about:

  •  Why a Content Calendar is a must for your business
  • How to plan out your content
  • Tips for images
  • Scheduling tools for social media

Digital Marketing Offers and Grants

Below are some resources to help you get online and improve your online presence. Also check out our Women and Tech page for tech and tech-enabled businesses, which provides a more comprehensive list of tech support organizations and funding options.

  • Digital Skills for Youth Program, from Innovate BC – B.C. based businesses can get up to $26,000 to hire youth for a tech role.
  • Free single-page website and professional email account, from Webnames.ca – WEC is proud to be a partner of this initiative to provide Canadian small businesses, entrepreneurs, and freelancers with a Litesite to get their businesses online.
  • Digital Main Street – A free program to help main street businesses achieve digital transformation, with free and low-cost tools. Get started with a free assessment.

Upcoming Digital Marketing Training

Want to boost your online marketing skills? Check out these upcoming sessions from WEC and our partner network! You may also view our full calendar of events and training for women entrepreneurs or our upcoming WEC webinars on a variety of topics.

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Past Events › Digital Marketing

September 2020

Fusion Marketing for a Digital World

September 21 @ 9:00 am - 1:00 pm
Webinar Canada

Fusion Methodology: like-minded people working together for mutual benefit. Digital marketing is booming and it’s important to maximize your organic growth through fusion methodology. Instructor, Chris Holland reviews fusion methods, organic growth, and digital marketing opportunities, and how they can help your business become accessible to the ideal demographic. Once you effectively apply these tools, your marketing campaigns will not only be more successful, they will be more enjoyable to run! Registration deadline: Sept 17 Learn More or Register

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Writing Email Newsletters that Connect

September 25 @ 9:00 am - 4:00 pm
Webinar Canada

No matter your business, you know you need to be sending out regular emails to your clients and customers to keep them informed, engaged with your offerings and connected to what makes your business unique. But what to write? In this workshop we will write up an effective welcoming sequence that begins the relationship building process in a way that speaks your values as a business. We’ll also move on to creating an email newsletter schedule, and ideas on what…

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Building Your Website and Online Store with Shopify.com

September 29 @ 9:00 am - 4:00 pm
Webinar Canada

Two day workshop, Sept 29 & 30, 9:00 am to 4:00 pm each day In this hands-on, two-day workshop you will learn to create, build and manage your own online store using one of the leading Software as Service platforms: Shopify. Bring your product description and photos, other text (e.g. shipping details, logos, images) and imagination to craft your own fully functioning online store (with a free 14 day trial from Shopify) by the end of the workshop. The workshop…

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Reach Your Target Audience with Effective and Affordable Digital Marketing

September 30 @ 12:30 pm - 1:30 pm
Webinar Canada

Building resilience into your business SFU VentureLabs rolled out a 2020 pilot program “Marketing as a Service” where we partnered senior marketing mentors with students to offer marketing services to several VentureLabs companies. Learn how ThisFish worked with this team to meet a critical marketing need – a new newsletter, with minimal company investment, drawing on mentors and students. Learn More or Register

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October 2020

Integrated e-Commerce Essentials (ICE)

October 6 @ 9:00 am - 12:30 pm
Webinar Canada

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE)! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce Essentials (ICE), a workshop that helps businesses discover, learn, and create an integrated online strategy to drive global sales. Integrated e-Commerce is growing twice…

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Facebook for Business – Beginner

October 8 @ 9:00 am - 1:00 pm
Webinar Canada

It’s time to get your business on Facebook and learn how social media can help you market your business in an affordable way. In this class, learn how to set-up your Facebook business page, create posts, and connect with your customers. Registration deadline: Oct 5 Learn More or Register

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Agriculture Marketing Workshop

October 15 @ 10:00 am - 12:00 pm
Webinar Canada

How do you tell a compelling story and build your farm identity online? What do you need to do to sell online? How can you capitalize on the increased demand for local food? Ensuring your farm business has an effective online presence is more important than ever. Agriculture Specialist, Nyree Marsh, will walk participants through the key factors for marketing and selling online. You will come away with ideas on how to fit online opportunities to your operation. We will…

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Creating Engaging Video Content Using Your Phone

October 19 @ 1:00 pm - 3:00 pm
Webinar Canada

How to Reach Customers with Simple Videos From Your Phone COURSE DESCRIPTION If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily. In the era of physical distancing, now is the perfect time for business owners to become comfortable with producing their own…

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Google Lens: The Future of Marketing

October 20 @ 12:00 pm - 1:00 pm
Webinar Canada

Google Lens turns your phone camera into an A.I.-Powered visual search tool. It works with Google Assistant and Google Photos to help people find businesses, recognize images, or transfer text to phone, with just the touch of a screen. This technology makes it easier for people to find specific products and services in an instant. In this workshop, learn about this new marketing technology, how best to be prepared, and how to efficiently incorporate it into your existing business MAP…

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Forging the way forward online: get started with eCommerce

October 21 @ 3:00 pm - 4:00 pm
Webinar Canada

COVID-19 has changed everything, including how consumers shop. Join Google, Digital Main Street, BDC and local business owners to learn how to build an online business for free, optimize it, and get your products into the hands of more customers. Learn More or Register

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Retail Entrepreneurs: How to make the holidays count

October 22 @ 2:00 pm - 5:00 pm
Webinar Canada

In advance of the holiday season, join us to hear from seasoned entrepreneurs and Shopify experts on how to sell in new and innovative ways to get more of your products into the hands of customers, online or in-store. Learn More or Register

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Google Strategies for Your Local Business

October 23 @ 9:00 am - 10:00 am
Webinar Canada

How Google My Business is Your New Front Door COURSE DESCRIPTION This pandemic is forcing small businesses to pivot and go online. Your Google My Business profile could be that quick win to reach customers and convey what’s unique about your business. It’s more important than ever to effectively utilize this channel to keep new and existing customers informed about your business, from new hours of operation and procedures to fresh product offerings. Updating the information on your GMB profile…

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