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Category: Business Growth

How to Increase Sales

If you want to grow your business, you have three options: increase your profits, increase your sales, or both. We discussed 5 common strategies to increase profits in a previous blog, so in this post we focus on increasing sales. It’s not rocket science: you either need to sell to more people (a.k.a. increase your […]

Learn how a trade mission works in this blog about the 2019 WBENC Conference

Last month, I got to be part of the Business Women in International Trade trade mission to the WBENC Conference in Baltimore, Maryland. It was a huge success, with a large turn-out. Even more impressive was the quality of businesses represented. I heard from more than one delegate that ‘this was the best WBENC yet’! […]

Picture of the CPTPP Event

Did you know that a newly-launched trade deal with the Asia-Pacific region, will allow Canadian exporters access to almost 500 million consumers in 11 countries? Notebook in hand, on February 11, I set out to get to the bottom of this new agreement and how it will benefit women business owners at a seminar called […]

As an entrepreneur, do you ever feel that “Greening your business” is something additional to your core business strategy? Do you regard it as an extra added cost? Think again. Sustainability is good business sense and is an excellent return on investment. It is economically beneficial, creates a loyal customer base, builds a strong brand […]

You probably know you need to network, and the primary reason you are willing to do so is to grow your business. Yet there’s a difference between just going to events and high value networking. Done well, networking gets you exposure, helps you find potential clients and customers, and opens possible joint ventures and deals. […]

Picture of cargo ship

On August 21, we hosted the Honourable Jim Carr, Minister of International Trade Diversification, for a roundtable to discuss federal programs and services that women business owners can use to access new markets and explore export opportunities. The conversation was a great reminder of the many ways that women business owners can get support to […]

Negotiation is a complex skill, one which requires practice, patience and a keen understanding of many moving parts. These difficulties are only compounded for women, who are often at a disadvantage merely due to their gender. Stereotypes, social norms and expectations all result in women negotiating less and obtaining worse outcomes than their male counterparts. (1) […]

As I mentioned in my last blog, by empowering employees to share content, you’re not just investing in their personal brands and professional development, you’re also reaching an audience that’s much more receptive to your message. CEOs and Top Leaders • 82% of people are more likely to trust a company when their senior executives […]

From my research, I noticed that a lot of startups do not track their metrics. At first, I thought it was because some founders are not analytical. But one day, a startup told me the answer. “I don’t have enough data to track! [It is not reflective of my business.]”- Montreal Startup What is data? […]

I know, I know. Another year is going by and you’re not where you want to be in your business. First off don’t panic! Prospects can sense desperation in sales people from a mile away and they’ll cross the street just to pretend they didn’t see you coming. Take a deep breath, be calm and […]

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