Category: Business Growth

You probably know you need to network, and the primary reason you are willing to do so is to grow your business. Yet there’s a difference between just going to events and high value networking. Done well, networking gets you exposure, helps you find potential clients and customers, and opens possible joint ventures and deals. […]

Picture of cargo ship

On August 21, we hosted the Honourable Jim Carr, Minister of International Trade Diversification, for a roundtable to discuss federal programs and services that women business owners can use to access new markets and explore export opportunities. The conversation was a great reminder of the many ways that women business owners can get support to […]

Negotiation is a complex skill, one which requires practice, patience and a keen understanding of many moving parts. These difficulties are only compounded for women, who are often at a disadvantage merely due to their gender. Stereotypes, social norms and expectations all result in women negotiating less and obtaining worse outcomes than their male counterparts. (1) […]

As I mentioned in my last blog, by empowering employees to share content, you’re not just investing in their personal brands and professional development, you’re also reaching an audience that’s much more receptive to your message. CEOs and Top Leaders • 82% of people are more likely to trust a company when their senior executives […]

From my research, I noticed that a lot of startups do not track their metrics. At first, I thought it was because some founders are not analytical. But one day, a startup told me the answer. “I don’t have enough data to track! [It is not reflective of my business.]”- Montreal Startup What is data? […]

I know, I know. Another year is going by and you’re not where you want to be in your business. First off don’t panic! Prospects can sense desperation in sales people from a mile away and they’ll cross the street just to pretend they didn’t see you coming. Take a deep breath, be calm and […]

Following up with clients and contacts is all about consistency. Entrepreneurs that make the initial effort to follow up do really well in the first few months and then gradually fizzle out. Here are some ideas to implement that will create a culture of consistent connections! 1. Spread out your follow up. Follow up throughout […]

In this last of our 3-part series on stories, let’s go ‘live.’ Effective business stories should be memorable and repeatable. How else to know than to test them out loud and with an audience? Stand and deliver to an audience in person or craft your stories for online platforms. Know that practice lends consistency to […]

Entrepreneurship is hard. Excuse me, not hard. It’s mind changing, life shifting, mood swinging, energy draining, hard. You’re out there, embracing risk to give life to a whole new business. Every day, you’re out there, pitching for opportunities. No matter how much of a great speaker you are, that’s a tough challenge. So, make your […]

Baseball cards, tea cozies, stamps—humans love to collect things. Even time pressed entrepreneurs may find the time to acquire a collection of antique dolls or ceramic frogs. Business cards, however are not simply for collection. After you leave that networking event, it is essential that you follow up. Otherwise all you’ve done is stuff your […]

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