Category: Business Growth

I’ve been in international trade for over a decade, both as a business owner shipping goods and as an advisor, assisting women entrepreneurs. In the pre-pandemic world, in-person meetings and […]

How to Increase Sales

If you want to grow your business, you have three options: increase your profits, increase your sales, or both. We discussed 5 common strategies to increase profits in a previous […]

Learn how a trade mission works in this blog about the 2019 WBENC Conference

Last month, I got to be part of the Business Women in International Trade trade mission to the WBENC Conference in Baltimore, Maryland. It was a huge success, with a […]

Picture of the CPTPP Event

Did you know that a newly-launched trade deal with the Asia-Pacific region, will allow Canadian exporters access to almost 500 million consumers in 11 countries? Notebook in hand, on February […]

As an entrepreneur, do you ever feel that “Greening your business” is something additional to your core business strategy? Do you regard it as an extra added cost? Think again. […]

You probably know you need to network, and the primary reason you are willing to do so is to grow your business. Yet there’s a difference between just going to […]

Picture of cargo ship

On August 21, we hosted the Honourable Jim Carr, Minister of International Trade Diversification, for a roundtable to discuss federal programs and services that women business owners can use to […]

Negotiation is a complex skill, one which requires practice, patience and a keen understanding of many moving parts. These difficulties are only compounded for women, who are often at a […]

As I mentioned in my last blog, by empowering employees to share content, you’re not just investing in their personal brands and professional development, you’re also reaching an audience that’s […]

From my research, I noticed that a lot of startups do not track their metrics. At first, I thought it was because some founders are not analytical. But one day, […]

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