Category: Marketing

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Sales is the engine for providing services and products, and marketing is the fuel. Here’s how to blend your marketing and sales strategies so that you can leverage them successfully […]

We all try our best to ensure that the companies that we work for align with our values and that are of interest to us personally. This not only makes […]

5 Steps to Help Tackle Your Video Project

Do you have a massive video editing project that you need to complete? You already have the raw video footage but are feeling confused and overwhelmed about what to do […]

Social Media 2020: Tips to Start and Stop This Year

A new decade is here, along with dozens of ideas for New Year’s resolutions, and new energy to make this year better than the last. If you run or manage […]

Understanding and using a diverse mix of online marketing tools can help you save time and grow your business. Even if you do contract out things like website development, it’s […]

For small business owners, there are always so many overhead costs that the advertising budget ends up getting the least amount of attention. But it is important to realize that […]

When crafting a message about your product or service, it can be difficult to approach it from your customer’s perspective. You might get stuck in the ‘features’ –  talking about […]

I recently had a client who wanted his website copy to sound less corporate. In my first draft, I used a story to illustrate his methods. It was still very […]

When you just start building your business brand, you are never sure if anyone is even noticing you. Then one day, you open your email … “Dear Cathy, we’ve never […]

This holiday season make your business shine a bit brighter. During any time of the year that business is a bit slower paced, you have plenty of opportunities to make […]

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