Category: Marketing

For small business owners, there are always so many overhead costs that the advertising budget ends up getting the least amount of attention. But it is important to realize that building up brand awareness through advertising is an ongoing process. It does not have to be costly such as buying spots in newspapers or on […]

When crafting a message about your product or service, it can be difficult to approach it from your customer’s perspective. You might get stuck in the ‘features’ –  talking about yourself – rather than expressing the benefits of your product – the positive outcomes for your customer. This shift from talking about the features of […]

I recently had a client who wanted his website copy to sound less corporate. In my first draft, I used a story to illustrate his methods. It was still very corporate because his business is finance, but I also knew he wouldn’t want ‘nurturey’ (his term for how women do business). A draft later he […]

When you just start building your business brand, you are never sure if anyone is even noticing you. Then one day, you open your email … “Dear Cathy, we’ve never met but twice during this morning I was given your name as someone I had to talk to. My friend saw you speak at an […]

This holiday season make your business shine a bit brighter. During any time of the year that business is a bit slower paced, you have plenty of opportunities to make an impression with a “Stop & Drop”.It’s this in a nutshell: you “Stop” in on a client or a prospect unexpectedly to say hello, “Drop” […]

You are selling  a great product or service but how good is  your customer service? Your customer care skills can bring great value and a competitive advantage to your business. Ask yourself these three questions: Do you  know  your  customer? It’s important to identify who your customers are and to understand what values they hold. […]

Lots of us Gen Y’ers are more comfortable engaging through technology than face-to-face, so the thought of walking into a room and talking to strangers can be overwhelming. Sometimes the demands of our jobs/business include attending live events, so you just have to do it!Show up I was surprised to learn about how many business […]

As the holiday season approaches, marketing to your existing customers is your #1 priority. Focusing on new customers needs to be secondary and only if your marketing budget allows for both. So what is one of the best approaches over the holiday season? Email marketing. That’s right, email marketing is not dead. In fact  it […]

Along with video training, I also lead a workshop on “How To Write And Deliver a 30 second Business Pitch That Will Knock The Socks Off Your Customer.” Here’s how it looks. I stand in front of a group of 25 women sitting in chairs and say, “Alright! One by one, please stand up and […]

I get this question a lot and the answer is always “it depends.” The best way to share any content, no matter what media type, is to keep the original source link with the content. It’s all about promoting someone else’s content and showing yourself or your brand as an expert curator on a topic, […]

1 2 3 6