Category: Marketing

5 Steps to Help Tackle Your Video Project

Do you have a massive video editing project that you need to complete? You already have the raw video footage but are feeling confused and overwhelmed about what to do next? If so, you’re in luck. In this article we give you a step by step plan for editing and assembling your videos. 1- Identify […]

Social Media 2020: Tips to Start and Stop This Year

A new decade is here, along with dozens of ideas for New Year’s resolutions, and new energy to make this year better than the last. If you run or manage a brand feed for any social media platform, it can be easy to get stuck in the same old habits. If you’re on the resolution […]

Understanding and using a diverse mix of online marketing tools can help you save time and grow your business. Even if you do contract out things like website development, it’s important to have a basic understanding of online marketing so that you can develop the right marketing strategy and make the most effective use of […]

For small business owners, there are always so many overhead costs that the advertising budget ends up getting the least amount of attention. But it is important to realize that building up brand awareness through advertising is an ongoing process. It does not have to be costly such as buying spots in newspapers or on […]

When crafting a message about your product or service, it can be difficult to approach it from your customer’s perspective. You might get stuck in the ‘features’ –  talking about yourself – rather than expressing the benefits of your product – the positive outcomes for your customer. This shift from talking about the features of […]

I recently had a client who wanted his website copy to sound less corporate. In my first draft, I used a story to illustrate his methods. It was still very corporate because his business is finance, but I also knew he wouldn’t want ‘nurturey’ (his term for how women do business). A draft later he […]

When you just start building your business brand, you are never sure if anyone is even noticing you. Then one day, you open your email … “Dear Cathy, we’ve never met but twice during this morning I was given your name as someone I had to talk to. My friend saw you speak at an […]

This holiday season make your business shine a bit brighter. During any time of the year that business is a bit slower paced, you have plenty of opportunities to make an impression with a “Stop & Drop”.It’s this in a nutshell: you “Stop” in on a client or a prospect unexpectedly to say hello, “Drop” […]

You are selling  a great product or service but how good is  your customer service? Your customer care skills can bring great value and a competitive advantage to your business. Ask yourself these three questions: Do you  know  your  customer? It’s important to identify who your customers are and to understand what values they hold. […]

Lots of us Gen Y’ers are more comfortable engaging through technology than face-to-face, so the thought of walking into a room and talking to strangers can be overwhelming. Sometimes the demands of our jobs/business include attending live events, so you just have to do it!Show up I was surprised to learn about how many business […]

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